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JUDGES PICK FINALISTS FOR MAXI AWARDS

The real prize for a marketing program is in the additional shoppers it attracts to a shopping center. Thus, there are many more winners than can be packed onto a stage each year at the MAXI award ceremony. Here are some of those winners — the finalists for this year’s MAXI Awards, to be presented Sept. 29 at the Fall Conference, in San Antonio. Award winners will appear in the MAXI supplement that accompanies October’s SCT.

COMMUNITY SERVICE

150,000 square feet or less
Threads & Theatre, One Pacific Place, Omaha, Neb., L&B Realty Advisors/CB Richard Ellis Mega.

150,001-400,000 square feet
Habitat for Holidays, Birkdale Village, Huntersville, N.C., Pappas Properties; ArtWalk at Embarcadero Center, Embarcadero Center, San Francisco, Boston Properties; Dining Incentives, Flagstaff Mall, Flagstaff, Ariz., The Macerich Co.; Operation CD Drop, North Grand Mall, Ames, Iowa, Jones Lang LaSalle; Joy for all our Children, Ogrody Center, Krakow, Poland; Shopping Centre Co. SP200; High School Retail Business Class; River Park Square, Spokane, Wash., RPS II; Viejas Brings Back the Music, Viejas Outlet Center, Alpine, Calif., Viejas Enterprises; Wall of Honor Veterans Memorial, Washington Park Mall, Bartlesville, Okla., General Growth Properties.

400,001-750,000 square feet
Color A Miracle Tile Project, Capital City Mall, Camp Hill, Pa., Pennsylvania Real Estate Investment Trust; Hands for Help; Ciputra Mall Jakarta, West Jakarta, DKI Jakarta, Indonesia, PT Ciputra Sentra; Disaster Averted: Cedar Valley Catastrophe Drill, College Square Mall, Cedar Falls, Iowa, Jones Lang LaSalle; Dartmouth Mall University, Dartmouth Mall, Dartmouth, Mass., Pennsylvania Real Estate Investment Trust; The Magic & Wonder of Books, Dartmouth Mall, Dartmouth, Mass., Pennsylvania Real Estate Investment Trust; The Neighbourhood Legacy Project, Dufferin Mall, Toronto, Oxford Retail Group; Salute to the Navy, Everett Mall, Everett, Wash., Madison Marquette; Operation Welcome Home 489 Alpha Company Homecoming, Hot Springs Mall, Hot Springs, Ark., Aronov Realty Management; Unhooked Hawai’i: Fusing art and fashion to fight breast cancer, Kahala Mall, Honolulu, MMI Realty Services; Sending a Soldier a Smile, Killeen Mall, Killeen, Texas, General Growth Properties; Community Classroom at Laurel Mall, Laurel Mall, Hazleton, Pa., Kramont Realty Trust; Live & Let Live Project, Lougheed Town Centre, Burnaby, British Columbia, 20 Vic Management; 10th Annual Vulcani! Fashion Awards 2004, Menlyn Park Shopping Centre, Pretoria, Gauteng, South Africa, Old Mutual Properties (PTY); AstroDay 2k4, Prince Kuhio Plaza, Hilo, Hawaii, General Growth Properties; Students Learn Life Lessons at Safety Town, Sooner Mall, Norman, Okla., General Growth Properties; We Love Our Troops at Goodfellow, Sunset Mall, San Angelo, Texas, Jones Lang LaSalle.

750,001-1 million square feet
Bikes for Tikes, Bellevue Center, Nashville, Tenn., Madison Marquette; Dreams Realized, Lime Ridge Mall, Hamilton, Ontario, Cadillac Fairview Corp.; The Khymira Experiment, Mall at Robinson, Pittsburgh, Forest City Enterprises; Adoption Option, Northgate Mall, Chattanooga, Tenn., General Growth Properties; U.S. Postal Sevice First Day of Issue Event, Southern Hills Mall, Sioux City, Iowa, The Macerich Co.; San Francisco State University: “Opt-in” Student Website, Stonestown Shopping Center, San Francisco, The Macerich Co.

Over 1 million square feet
Women in Philanthrophy Luncheon, Arden Fair Mall, Sacramento, Calif., The Macerich Co.; Neighbors Helping Neigh-bors, Tornado Relief Effort, Battlefield Mall, Springfield, Mo., Simon Property Group, Digital High School; The Citadel, Colorado Springs, Colo., The Macerich Co.; Community Service, Coral Ridge Mall, Coralville, Iowa, General Growth Properties; Free Casey, Deptford Mall, Deptford, N.J., Kravco Simon Co.; Missing Children — A Community Relations, Fairview Pointe Claire, Pointe-Claire, Québec, Cadillac Fairview Corp.; The Forest of Giving, Galeries d’Anjou, Ville D’Anjou, Québec, Cadillac Fairview Corp.; Something’s Fishy — Get Hooked, The Galleria at Fort Lauderdale, Fort Lauderdale, Fla., Kravco Simon Co.; The Longest Breakfast Table, Gateway Theatre of Shopping, Durban, Kwazulunatal, South Africa, Old Mutual Properties (PTY); It’s Revolutionary, King of Prussia Mall, King of Prussia, Pa., Kravco Simon Co.; The Source at Meadowhall, Meadowhall, Sheffield, United Kingdom, Smith Young Partnership; Operation Dark Cloud, Northridge Fashion Center, Northridge, Calif., General Growth Properties; Get Closer to the University at Plaza Las Americas, Plaza Las Americas, San Juan, Puerto Rico, Plaza Las Americas Inc.; Community Relations, Regency Square, Jacksonville, Fla., General Growth Properties; Dimensions, thecentre: mk, Milton Keynes, United Kingdom, thecentre: mk; Calls For Help, Triangle Town Center, Raleigh, N.C., Richard E. Jacobs Group; Pet-unias, Triangle Town Center, Raleigh, N.C., Richard E. Jacobs Group; Nurses Rock!, Yorkdale Shopping Centre, Toronto, 20 Vic Management.

Company
Amber Alert, General Growth Properties, Chicago; My America, My View, The Macerich Co., Santa Monica, Calif.; Celebrity Shoes for Orphans, The Macerich Co.; Simon Evening of Giving 2003, Simon Property Group, Indianapolis.

Joint center effort
BRAV...VO!, Calgary Eaton Centre, TD Square and Scotia Centre, Calgary, Alberta, Oxford Properties Group; Operation School Bell, Macerich Malls Southern California Region, The Macerich Co.; Student Street Squad, Metropolis at Metrotown and Metrotown Centre, Burnaby, British Columbia, Ivanhoe Cambridge; Through the Lens: A Student’s View, Metropolis at Metrotown and Metrotown Centre, Burnaby, British Columbia, Ivanhoe Cambridge; Maps of the World; Rodamco Europe Centres in Spain, Rodamco Europe Espana S.A.; Westcor’s Extra Credit School Challenge, Westcor Region Malls Arizona, The Macerich Co.

PUBLIC RELATIONS

150,001-400,000 square feet
Leap of Faith at Westshore Mall, Westshore Mall, Holland, Mich., Wilmorite Property Management.

400,001-750,000 square feet
All that Jazz!, Central City Shopping Centre, Surrey, British Columbia, Bentall Retail Services; The Longest Kiss, Harlem Irving Plaza, Chicago, Harlem Irving Cos.; Hollywood & Highland’s Red Carpet Countdown, Hollywood & Highland, Hollywood, Calif., CIM Group; A Winterlit Celebration, Santa Monica Place, Santa Monica, Calif., The Macerich Co.

750,001-1 million square feet
Announcing Coastal Grand, Coastal Grand Myrtle Beach, S.C.; CBL & Associates Properties; Fairview Mall’s PR Slam Dunk, Fairview Mall, Willowdale, Ontario, Cadillac Fairview Corp.; A Year in the Headlines, Shopville Le Gru, Grugliasco, Italy, Corio Italia; A Mall a National Lewis & Clark Trail Site?, Southern Hills Mall, Sioux City, Iowa, The Macerich Co.

Over 1 million square feet
World Festival 2003, la Moana Center, Honolulu, General Growth Properties; Bullring — Believe!, Bullring, Birmingham, United Kingdom, The Birmingham Alliance; The Taj Ma-Mall, Eastview Mall, Victor, N.Y., Wilmorite Property Management; Dinosaur Day, Flatiron Crossing, Broomfield, Colo.; The Macerich Co.; Now Snowing — Galleria Style, Galleria Dallas, Dallas; General Growth Properties; A New Twist on Holiday PR, Glendale Galleria, Glendale, Calif., General Growth Properties; Holiday on Air, King of Prussia Mall, King of Prussia, Pa., Kravco Simon Co.; Lenox Square: Legendary Shopping —- Then, Now And Always, Lenox Square, Atlanta, Simon Property Group; The Big Reveal, Memorial City Mall, Houston, General Growth Properties; Reindeer Protection Squad, Tysons Corner Center, McLean, Va., Wilmorite Property Management; Cinemanila International Film Festival, Ayala Center, Makati City, Philippines, Ayala Land.

Joint center effort
Talk of the Town, Calgary Eaton Centre, TD Square and Scotia Centre, Calgary, Alberta, Oxford Properties Group; It’s a Wrap, East Towne & West Towne Malls, Madison, Wis., CBL & Associates Properties; Gotta Go!, General Growth Eastern Region Malls, General Growth Properties; Santa Pagers, General Growth Eastern Region Malls, General Growth Properties; Gift Guru, Westcor Region Malls, Phoenix, The Macerich Co.

CONSUMER OR TRADE ADVERTISING

150,000 square feet or less
Newark Shops, Newark Liberty International Airport, Newark, N.J., Unison Maximus.

150,001-400,000 square feet
The Big Deal, Burjuman Centre, Dubai, United Arab Emirates, Burjuman Centre; What is Capilano Mall, Capilano Mall, North Vancouver, British Columbia, Bentall Retail Services; Get Connected!, First Canadian Place Shopping Centre, Toronto, O&Y Properties Corp.; Project TV Thailand, Tosu Premium Outlets, Roseland, N.J., Chelsea Property Group/Chelsea Japan, Shop Where History Lives, Union Station, Washington, D.C., Jones Lang LaSalle.

400,001-750,000 square feet
The Key to Atrracting Tourists, Crossroads Mall, Mount Hope, W.Va., Pennsylvania Real Estate Investment Trust; One Word Says It All!, Del Monte Center, Monterey, Calif., Madison Marquette; You need an Outlet, Dixie Outlet Mall, Mississauga, Ontario, Ivanhoe Cambridge; Defining Great Shopping, Manhattan Village, Manhattan Beach, Calif., Madison Marquette; O i love..., Oakridge Centre, Vancouver, British Columbia, Ivanhoe Cambridge; “Quinte Rides the Wides” Advertising Campaign, Quinte Mall, Belleville, Ontario, Ivanhoe Cambridge; Come Out and Play Ad Campaign, Shoppes at EastChase, Montgomery, Ala., Jim Wilson & Associates; What’s Your Excuse?, Willowbrook Shopping Centre, Langley, British Columbia, Bentall Retail Services.

750,001-1 million square feet
Feed Your Addiction, Brent Cross, London, Hammerson; See More. Do More. Shop More, Coastal Grand,Myrtle Beach, S.C., CBL & Associates Properties; Air Santa, Guildford Town Centre, Surrey, British Columbia, Ivanhoe Cambridge; The Answer, Montebello Town Center, Montebello, Calif., The Macerich Co.; A Reflection of You, Northridge Mall, Salinas, Calif., The Macerich Co.; Simplify, Park Royal Shoppes, West Vancouver, British Columbia; Larco Investment; Go Fashion Forward, Westside Pavilion, Los Angeles, The Macerich Co.

Over 1 million square feet
For Any Label You Want to Wear, Ala Moana Center, Honolulu, General Growth Properties; What Are You Up To?, Alderwood, Lynnwood, Wash., General Growth Properties; Bullring — Europe’s New Shopping Capital, Bullring, Birmingham, United Kingdom, The Birmingham Alliance; Identity Revealed, Cherry Hill Mall, Cherry Hill, N.J., Pennsylvania Real Estate Investment Trust; “Everything and More,” Devonshire Mall, Windsor, Ontario, Ivanhoe Cambridge; Broomfield Partnership, Flatiron Crossing, Broomfield, Colo., The Macerich Co.; Four Seasons Town Centre, All Seasons. Every Reason; Four Seasons Town Centre, Greensboro, N.C.; General Growth Properties; Change is a Beautiful Thing, Galleria Dallas, Dallas, General Growth Properties; The Road to Style, King of Prussia Mall, King of Prussia, Pa., Kravco Simon Co.; More Than Stores, Lloyd Center, Portland, Ore.; Glimcher Realty Trust; Meadowhall Fashion Week, Meadowhall, Sheffield, United Kingdom, Smith Young Partnership; The Stores that make you say O!, Oxford Valley Mall, Langhorne, Pa., Kravco Simon Co.; Big Guy = Big Gains, Stonebriar Centre, Frisco, Texas, General Growth Properties.

Company
Great Marketing, The Macerich Co., Santa Monica, Calif.; “It’s Just a Button Down, White Oxford Shirt” Advertising Campaign, The Macerich Co., Santa Monica, Calif.; Trade Advertising: Creating Special Advertising, Madison Marquette, Minnetonka, Minn.; Trade Advertising: Creating Special Branding, Madison Marquette, Minnetonka, Minn.; More Choices, Simon Property Group, Indianapolis; Simon GiftCard National Launch, Simon Property Group, Indianapolis.

Joint center effort
Ayala Malls LOVEM’ALL Campaign, Ayala Malls, Philippines, Ayala Land; Get the $5,000 Look, Montréal Fashion Centres, Canada, Cadillac Fairview Corp.; It’s All About the Stores, Rouse Malls, The Rouse Co.

SALES PROMOTION AND MERCHANDISING

150,001-400,000 square feet
The Big Deal, Burjuman Centre, Dubai, United Arab Emirates, Burjuman Centre; Kidgits Totally Tuesdays, Chesapeake Square, Chesapeake, Va., Simon Property Group; Tour Pass Port, City Vest, Brabrand, Denmark, Steen & Strom Danmark; First Canadian Fashion Idols, First Canadian Place Shopping Centre, Toronto, Ontario, O&Y Properties Corp.; “We’re Gonna Make You Wanna Shop,” The Outlets at Loveland, Loveland, Colo., TGS Harvard North American REIT; Blarney Bash, Station Square, Pittsburgh, Forest City Enterprises.

400,001-750,000 square feet
The Magic of Snow, Biltmore Fashion Park, Phoenix, Taubman Centers; “get out + play,” Brentwood Town Centre, Burnaby, British Columbia, 20 Vic Management; Love Your Heart As Much As We Do, Cameron Village, Raleigh, N.C., York Properties; Restaurant Marketing, The Gateway, Salt Lake City, The Boyer Co.; Pet-a-Palooza 2004, Grand Canal Shoppes at the Venetian, Las Vegas, General Growth Properties; Hollywood & Highland Shuttle Program, Hollywood & Highland, Hollywood, Calif., CIM Group; Farmers Market at La Cumbre Plaza, La Cumbre Plaza, Santa Barbara, Calif., Madison Marquette; Welcome, Menlyn Park Shopping Centre, Pretoria, Gauteng, South Africa, Old Mutual Properties (PTY); Once Upon an Opening; Mesilla Valley Mall, Las Cruces, New Mexico, General Growth Properties; Make People Happy, Mount Pleasant Towne Centre, Mount Pleasant, S.C., Madison Marquette; Opening a Winner, Northland Village, Calgary, Alberta, Oxford Retail Group; Stretch, Northland Village, Calgary, Alberta, Oxford Retail Group; We Love Alberta Beef, Park Place, Lethbridge, Alberta, Oxford Retail Group; Thursday Night Street Faire, Prescott Gateway Mall, Prescott, Ariz., The Macerich Co.; New Cinema Gran Reno, Shopville Gran Reno, Casalechhio di Reno, Italy, Corio Ittalia; There’s Something Fishy Going On, Stone Road Mall, Guelph, Ontario; Oxford Retail Group.

750,001-1 million square feet
“The Sound of Style,” Edmonton City Centre, Edmonton, Alberta, Oxford Retail Group; Kansas City, Fort Osage and Independence School Districts $1.4M Giftcard Purchase, Independence Center, Independence, Mo., Simon Property Group; Back to Reality, Kingsway Garden Mall, Edmonton, Alberta, Oxford Retail Group; “Imagine Showing Your True Colors,” Place d’Orleans Shopping Centre, Ottawa, Ontario, Oxford Retail Group; “Will you Marry Me?” at Richmond Centre, Richmond Centre, Richmond, Ontario, Cadillac Fairview Corp.; Britney Spears “In the Zone” Dance Competition, Stonestown Shopping Center, San Francisco, The Macerich Co.

Over 1 million square feet
Celebrate Shoes, Alderwood, Lynnwood, Wash., General Growth Properties; All Roads Lead to Shopping, Arden Fair Mall, Sacramento, Calif., The Macerich Co.; Free Flights to Europe, Bluewater, Kent, United Kingdom, Lend Lease REIS; The Fashion Show Tourism Campaign, Fashion Show, Las Vegas, The Rouse Co.; Ultimate Northwoodsman Contest, Fox River Mall, Appleton, Wis., General Growth Properties; Galleria Gifts, Galleria Dallas, Dallas, General Growth Properties; Barney Shows, Gateway Theatre of Shopping, Durban, Kwazulunatal, South Africa, Old Mutual Properties (PTY); Dream Dorm, Hanes Mall, Winston-Salem, N.C., CBL & Associates Properties; Our Leading Ladies Wear M*A*C, The Mall at Stonecrest, Lithonia, Ga., Forest City Enterprises; By George, Mall del Norte, Laredo, Texas, General Growth Properties; Dia y Noche de Compras/Day & Night of Shopping, Plaza Las Americas, San Juan, Puerto Rico, Plaza Las Americas Inc.; C28 Rocks, The Promenade in Temecula, Temecula, Calif., Forest City Enterprises; Win A Tridel Condo, Scarborough Town Centre, Scarborough, Ontario, 20 Vic Management; Toronto Shops, Toronto Eaton Centre, Toronto, Cadillac Fairview Corp.; Chinese New Year Celebrations!, Toronto Eaton Centre, Cadillac Fairview Corp.; WinterCity, Toronto Eaton Centre, Cadillac Fairview Corp.; Back-To-The-Mall Weekend, Tucson Mall, Tucson, Ariz., General Growth Properties.

Company
Cadillac Fairview Shopper E-Relationship Program, Cadillac Fairview Corp., Toronto; Holiday E-Mail Blast, The Macerich Co., Santa Monica, Calif.; Simon Co-Branded GiftCard Program, Simon Property Group, Indianapolis; Simon Kidgits Club Book Blast 2004, Simon Property Group; Simon DTour Live, Simon Property Group; Thank You Very Much Sweepstakes, Simon Property Group.

Joint center effort
Spot This Spring Gift With Purchase, Baybrook Mall, Deerbrook Mall, First Colony Mall, Willowbrook Mall and The Woodlands Mall, General Growth Properties; Shop Las Vegas, Desert Passage, Fashion Show Mall and Fashion Outlets Las Vegas, The Rouse Co., Talisman Cos., Urban Retail Properties Co.; The Scene 2003, General Growth Malls, General Growth Properties; 3 1/2 Dras de Loucura, Iguatemi Empresa de Shopping Centers, Brazil, Iguatemi Empresa de Shopping Centers (IESC); A Fashion Alliance, Montréal Fashion Centres, Canada, Cadillac Fairview Corp.; 2003 Christmas Holiday Marketing Program for Livepool Malls in Mexico, Servicios Liverpool Malls, Mexico, Servicios Liverpool; Getting Kidgit with It, Simon Southwest Region Malls, Simon Property Group; Simon Kidgits Club Grows...Up!, Simon New England Malls, Simon Property Group; Celebrate Life on the Bay — In Support of the Cour, Suntec City Developments Pte Ltd. Singapore, Singapore; Westcor Tourism — Hotel & Resort Partnerships, Westcor Region Malls Arizona, The Macerich Co.

GRAND OPENING, EXPANSION AND RENOVATION

150,000 square feet or less
South Australia’s First Brand Direct Outlet Center; Harbour Town Brand Direct Outlet Center, West Beach, South Australia, Australia, Harbour Town Center Management.

150,001-400,000 square feet
The Forum Grand Opening, The Forum, Carlsbad, Calif., Thomas Enterprises; Western Australia’s First Brand Direct Outlet Center, Harbour Town Brand Direct Outlet Center, Perth, Western Australia, Australia, Harbour Town Center Management; One Enchanted Opening, La Encantada, Tucson, Ariz., The Macerich Co.; Great Choice, Coimbra Retail Park, Lisbon, Portugal, Sonae Imobiliaria Gestao, S.A. Real Estate; La-Bada-bada-bada, Bruun’s Galleri, Kobenhavn V, Denmark, Steen & Strom Danmark.

400,001-750,000 square feet
Think Big, Castlepoint, Bournemouth, United Kingdom, Donaldsons; “You Need an Outlet” Grand Opening, Dixie Outlet Mall, Mississauga, Ontario, Ivanhoe Cambridge; Redmond Town Center Summer of Celebrations, Redmond Town Center, Redmond, Wash., The Macerich Co.; Stony Point Fashion Park Grand Opening, Stony Point Fashion Park, Richmond, Va., Taubman Centers.

750,001-1 million square feet
Coastal Grand Grand Opening, Coastal Grand, Myrtle Beach, S.C., CBL & Associates Properties; A New Reason to Celebrate, Fashion Fair Mall, Fresno, Calif., The Macerich Co.; Laurel Park Place — Red Carpet Treatment, Laurel Park Place, Livonia, Mich., Schostak Brothers & Co.; Seasons of Serramonte, Serramonte, Daly City, Calif., Jones Lang LaSalle; Redevelopment Redefined, The Shoppes at Buckland Hills, Manchester, Conn., General Growth Properties; The Faces of Queens, Queens Center, Elmhurst, N.Y., The Macerich Co.; There is No Love Like the First Love, CascaiShopping, Lisbon, Portugal, Sonae Imboliliaria Gestao.

Over 1 million square feet
A Million Dollar Grand Re-Opening on $250,000 Budget, Barton Creek Square, Austin, Texas, Simon Property Group; Bullring — The Launch, Bullring, Birmingham, United Kingdom, The Birmingham Alliance; Snow, Retail and Leisure: 365 Days a Year, Madrid Xanadú, Madrid, Spain, The Mills Corp.; Suddenly The Choices are Obvious, Memorial City Mall, Houston, General Growth Properties; Shopping Paradise Found, The Woodlands Mall, The Woodlands, Texas, General Growth Properties.

RETAILER DEVELOPMENT

400,001-750,000 square feet
T.E.A.M. Desert Passage, Desert Passage, Las Vegas, Urban Retail Properties Co.

750,001-1 million square feet
Park Here, Free Gifts!, Southern Hills Mall, Sioux City, Iowa, The Macerich Co.; Holiday Hideaway: Merchant Lounge & Break Room, Stonestown Shopping Center, San Francisco, The Macerich Co.

Over 1 million square feet
Boosting Build-A-Bear Sales, Park City Center, Lancaster, Pa., General Growth Properties.

Company
Invest. Grow. Win., CBL & Associates Properties, Chattanooga, Tenn.; GGP Retailer Productivity Department, General Growth Properties, Chicago; Mighty Mouse, Kravco Simon Co., King of Prussia, Pa.; Merchants First, The Macerich Co., Santa Monica, Calif.

Joint center effort
Who Dun It?, Kravco Simon Malls, Pennsylvania, Kravco Simon Co.; Retail Education Programs, Metropolis at Metrotown and Metrotown Centre, Burnaby, British Columbia, Ivanhoe Cambridge.

CENTER PRODUCTIVITY

150,000 square feet or less
Grand Central’s 2003 Holiday Fair; Grand Central Terminal, New York City, Jones Lang LaSalle.

400,001-750,000 square feet
“If” Money were No Object., Lebanon Valley Mall, Lebanon, Pa., Prizm Asset Management Co.; Extreme Makeover, Manhattan Village, Manhattan Beach, Calif., Madison Marquette.

Over 1 million square feet
Mall’s Mid-Life Makeover, Altamonte Mall, Altamonte Springs, Fla., General Growth Properties; A Brand New Center Court, Crossroads Mall, Oklahoma City, The Macerich Co; “The Secret of Eastview’s Success,” Eastview Mall, Victor, N.Y., Wilmorite Property Management; Sponsor + Sponsor = NOI Plus, Fayette Mall, Lexington, Ky., CBL & Associates Properties; Turning Opportunities Into Results, Glendale Galleria, Glendale, Calif., General Growth Properties; Keeping the Grass Greener, Lakeline Mall, Austin, Texas, Simon Property Group; Getting Down to Business, Monclair Plaza, Montclair, Calif., General Growth Properties; Stonebriar Centre Spins Carousel Sponsorship, Stonebriar Centre, Frisco, Texas, General Growth Properties.

Company
MACsimize Your Potential, The Macerich Co., Santa Monica, Calif.

Joint center effort
We’ve Got Your Number, Rouse Malls, The Rouse Co.; The Display Services Internet Platform, SÉGÉCÉ Centres France, Ségécé; Pittsburgh Post-Gazette Sponsorship, Century III Mall, Ross Park Mall and South Hills Village, Simon Property Group.

Leasing support
400,001-750,000 square feet
Forum Expansion, Forum Shops, Las Vegas, Simon Property Group; Tweens Unlimited, Layton Hills Mall, Layton, Utah, Jones Lang LaSalle; Timing is Everything, Park Plaza, Little Rock, Ark., General Growth Properties; Hook, Line & Sinker, Rogue Valley Mall, Medford, Ore., General Growth Properties.

750,001-1 million square feet
A Lofty Plan from the Heart, CherryVale Mall, Rockford, Ill., CBL & Associates Properties; From Leasing Deals to Lifestyle Appeal, Savannah Mall, Savannah, Ga., Jones Lang LaSalle; “Leasing with eaZe,” Tysons Galleria, McLean, Va.; General Growth Properties; This Way to the Green!, Southern Hills Mall, Sioux City, Iowa, The Macerich Co.; Seeing is Believing, The Village at Orange, Orange, Calif.; Jones Lang LaSalle.

Over 1 million square feet
Harley Holiday, Glenbrook Square, Fort Wayne, Ind., General Growth Properties; Designing Images, Eastridge, San Jose, Calif., General Growth Properties; This Little Penney Went to Market Place ... Again!, Market Place Shopping Center, Champaign, Ill., General Growth Properties; Retail Bonding DVD; Meadowhall, Sheffield, United Kingdom, Smith Young Partnerships.

Company
cfspace.com, Cadillac Fairview Corp., Toronto, Experience: A World of Difference, Jones Lang LaSalle, Atlanta; Leasing Support, Madison Marquette, Minnetonka, Minn.; There’s Always Traffic on Mainstreet, The Mills Corp., Arlington, Va.

2004 MAXI JUDGES

Chairman: James W. Brewster, SCMD, senior vice president, corporate marketing and communications, General Growth Properties, Chicago; Linda Carrick-Warfield, CMD, CSM, director of retail sales and leasing, Colliers International, Orlando, Fla.; Margaret Dickson, SCMD, president, Dickson Marketing Group, Scarborough, Ontario; Ann Ackerman, SCMD, vice president and director of marketing, Talisman Cos., Slippery Rock, Pa.; Constance Cashin, SCMD, president, Cashin Marketing Consultants, Sherman Oaks, Calif.; Cheryl Dougherty, SCMD, vice president of marketing, Pennsylvania Real Estate Investment Trust, Philadelphia; Carol Angelosanto, director, The Marketing Warehouse, Sydney, Australia; Cindy Ciura*, SCMD, consultant, West Bloomfield, Mich.; Kristi Frank, marketing director, Boston Properties, San Francisco; Cindy Bohde, president, Cindy Bohde Entrerprises, Chicago; Jeffrey A. Cohn, SCMD, president and CEO, Cohn Marketing Group, Denver; William N. Fullington*, SCMD, Principal, Fullington Strategic Services, Cleveland; Elena M. Butorac-DeSalvo*, CMD, CSM, General Manager, The Mills Corp.; Torrance, Calif.; Eileen Connolly, director of retail marketing, Donaldsons, London; Elizabeth A. Gillespie, SCMD, vice president of regional marketing, Jones Lang LaSalle, Atlanta; Leanne Campbell, SCMD, proprietor, Campbell & Co., Toronto; Alberta Davidson*, SCMD, director, corporate partnership, CB Richard Ellis, San Diego; Wendy Greenwood, SCMD, director of marketing, Cadillac Fairview Corp., Toronto; Kelly Hartsell, CMD, vice president, mall marketing west, Simon Property Group, Seattle; Carlos A. Lecueder, AMD, ASM, director, Estudio Luis E. Lecueder, Montevideo, Uruguay; Esther Rathnam, director of corporate marketing, The Cafaro Co., Youngstown, Ohio; Arlene Kaye, SCMD, director of marketing, The Mills Corp., Torrance, Calif.

Jane Lisy, vice president of marketing, Forest City Enterprises, Cleveland; Debbie Robinson, SCMD, president, Robinson Group, Palm City, Fla.; Susan E. Houck, SCMD, regional retail marketing manager, The Rouse Co., Las Vegas; Pam Longbine, SCMD, principal, Pam Longbine & Associates, Carefree, Ariz.; Belinda Sadlowski, CMD, regional marketing director, Ivanhoe Cambridge, Calgary, Alberta; James Houliston, SCMD, marketing director, 20 Vic Management, Scarborough, Ontario, Lisa Maloof, president, Current, Atlanta; Laura L. Sandin, president, Gibson Communication Group, Indianapolis; Barbara Ivankovich*, SCMD,vice president of corporate relations & mall marketing, CBL & Associates Properties, Chattanooga, Tenn.; Cherilyn Megill, SCMD, director of marketing, The Boyer Co., Salt Lake City; Joel W. Sarrett, SCMD, president, Sarrett Creative, Atlanta; Carol Alberto Jesus, marketing director, Sonae Imobiliaria Gestao, S.A. Real Estate, Lisbon, Portugal; Joanne I. Mummert, CMD, CSM, area property manager, Colonial Properties Trust, Decatur, Ala.; Scott R. Schroeder, senior director of marketing and communications, Developers Diversified Realty, Beachwood, Ohio.

Pamela M. Setzke, director, national marketing, Oxford Shopping Centres, Toronto; Garnet Vaughan*, SCMD, president, The Marketing Department, Greenwood, Ind.; Charlene Slack, SCMD, vice president, regional marketing manager, Urban Retail Properties Co., Chicago; Nancy R. Walters*, SCMD, president, Very Special Events, San Diego; Shavak Srivastava, AMD, Sq. Feet Consulting, Dubai, United Arab Emirates; Laurie A. Wolfe, SCMD, president, Signature Premium Ideas, Cherry Hill, N.J.; Joan T. Suko, vice president of marketing, Madison Marquette, Minnetonka, Minn.; Kymberley Woodard, CMD, corporate director of marketing, Coyote Management, Addison, Texas; Fernando Valdes Tena, AMD, corporate marketing head —shopping center division, Servicios Liverpool, Mexico City; Susan Valentine*, SCMD, senior vice president of marketing, The Macerich Co., Santa Monica, Calif.

*Past chairmen.

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