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Shopping Centers Today -> May 2004
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FOUR CENTERS WIN ICSC JEAN-LOUIS SOLAL AWARD
LONDON — Four European shopping centers received the coveted ICSC Jean-Louis Solal Award this year, and several others were recognized with merit awards. The Solal Awards, named after the visionary French developer Jean-Louis Solal, a founder of ICSC Europe, provide professional recognition for creative marketing campaigns.
“In increasingly competitive times marketing is a key element in the differentiation of a successful shopping center,” said Eileen Connolly, chairwoman of this year’s jury. “Being part of the community and contributing to the social and economic fabric of local life is also highly relevant.” Connolly is director of retail marketing at Donaldsons, a London-based property consulting firm.
In keeping with the strict judging criteria, the jury exercised the right not to recognize entries failing to meet minimum requirements, while giving more than one award to those entries exceeding the standard.
There were entries in all categories, with sales promotion and community relations being the most popular. The grand-opening category was also well supported.
Entries are divided between centers. The winners were:
Community Relations
Award: “The Source at Meadowhall”
Center: Meadowhall, Sheffield, England
Center category: Large
Merits: “Maps of the World,” All Rodamco Europe’s shopping centers in Spain; “Dimensions,” thecentre:mk; “Joy for All Our Children,” Ogrody Centre, Krakow, Poland
Center Productivity (no awards)
Merits: “GO:MK,” thecentre:mk; “The Display
Services Internet Platform,” All of Ségécé’s
centers in France; “A Year in the Headlines,” Shopville
le Gru, Turin, Italy; “New Cinema Gran Reno,” Shopville
Gran Reno, Turin, Italy
Consumer Advertising
Award: “Europe’s New Shopping Capital”
Center: Bullring, Birmingham, England
Center category: Large
Merits: “Feed Your Addiction,” Brent Cross, London, England; Fashion Week, Meadowhall, Sheffield, England
Sales Promotion (no awards)
Merits: “One Nike Watch Per Hour,” CascaiShopping
(Caiscais, Portugal), Colombo (Lisbon, Portugal), Vasco de Gama
(Lisbon, Portugal); “Tour Passport,” City Vest, Århus,
Denmark; “Free Flights to Europe,” Bluewater, Greenhithe,
England
Opening, Refurbishment or Extension
Award: “The Launch,” Bullring, Birmingham, England
Award:
“… La-Bada-Bada-Ba”
Center: Bruun’s Galleri, Århus, Denmark
Center category: Large
Merits: “Think Big,” Castlepoint, Bournemouth, England; “Snow, Retail & Leisure 365 Days a Year,” Madrid Xanadœ, Madrid, Spain; “Great Choice,” Coimbra Retail Park, Lisbon, Portugal; “There Is No Love Like the First Love,” CascaiShopping, Cascais, Portugal
Business to Business
Award: “Retail Bonding DVD”
Center: Meadowhall, Sheffield, England
Center category: Large
Merits: “Changing Perceptions,” Bullring, Birmingham, England; “New Cinema Gran Reno,” Shopville Gran Reno, Turin, Italy
This year 23 out of almost 50 entries were recognized.
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