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III - Research on Demand - A Resource Guide

ICSC's Research-on-Demand Video Learning series is a free service to introduce members to topics of interest. These "research-light" videos are short and packaged with a reading list (in the ICSC's Topics of Interest section online), if appropriate, to help delve into the topic further.

Video Topics

What do you need to know about going green? ICSC Research Scholar on Sustainability Jerry Yudelson provides an introduction on what it is and how to create and implement a plan for the global retail real estate industry. Yudelson discusses certification programs, tax benefits and much more. (Runtime 10:19 min.) For additional background see: Topics of Interest - Green/Sustainable Real Estate.
2. Retaining Shopping-Center Customers
Keeping customers satisfied and returning time and again is paramount for retailers and shopping-center owners. Jon Skinner discusses the risk of customer dissatisfaction and defection based on findings of a study by the Verde Group and the University of Pennsylvania's Wharton School. Even more importantly, Jon shares some of these nationwide survey results so that retailers and shopping-center owners can be alert to problem signs and prevent them. (Runtime 12:31 min.) (Download presentation material.) For additional background see: Topics of Interest - Customer Behavior.

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Benjamin Franklin once quipped that some people are weatherwise, but most are otherwise. Today it is important for retailers and shopping-centers owners to be weatherwise, because weather increasingly is a catalyst for driving customer traffic and sales. Join Bill Kirk of Weather Trends International and ICSC's Michael P. Niemira in a discussion of the impacts of weather on retailers and consumers. (Runtime 7:32 min.) For additional background, see Topics of Interest - Weather. Are you aware of the online research resources that your ICSC membership includes? If not, this discussion with Susan Pistilli and Erin Hershkowitz of ICSC will open up for you a whole new world of retail real estate information at your finger tips. (Runtime 5:42 min.)