Related Programs

Certification Programs The CDP, CSM, CMD, and CLS designations serve to recognize professionalism, raise standards and improve shopping center industry practices.

Related Information

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SCT: Who's hiring in the industry?

1998 MAXI Awards

True Giving

To balance the number of charitable events directed at assisting children during the holidays, Northland Village developed a program to help the impoverished adults living in Calgary shelters and safe houses. The center's team solicited donations of clothing, gifts and cash by raising awareness among retailers at tenant meetings, targeting businesses and community groups with phone calls and letters, and launching a multimedia ad campaign to involve the general public. The clothing and gift drive stimulated a generous response, with daily contributions to the collection booth at the center. The donations were packaged in shopping bags that had been decorated by more than 500 students from local elementary schools and displayed as part of the center holiday decor. On Christmas Eve, 40 volunteers from the Royal Canadian Mounted Police delivered the gift bags to 550 homeless people. The program warmed many hearts throughout the community, and also drove up traffic and sales for December by 17.5% and 9%, respectively.

Owned by: Oxford Properties Group Inc./Aquest.

Managed by: Oxford S/C Group.

Professional recognition to: Joanne Veltri, marketing manager; Domenic Mazzocchi, general manager, Prairies; Pamela Setzke, manager, national marketing; Don Burton, vice president, operations.