1998 MAXI Awards
The International Marketing Competition

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MERIT AWARDS
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COMMUNITY SERVICE |
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Classification
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Recipient
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400,001 to 750,000 Sq Ft
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750,000 to 1,000,000 Sq Ft
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Over 1,000,000 Sq Ft
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Joint Center Effort
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Raising Funds & Awareness for Breast Cancer
Crown American's Pennsylvania Properties |
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Domestic Violence Program
The Maine, Pheasant Lane, Meadow Glenn and Hanover Malls |
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PUBLIC RELATIONS |
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Classification
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Recipient
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400,000 Sq Ft and Less
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400,001 to 750,000 Sq Ft
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750,001 to 1,000,000 Sq Ft
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Over 1,000,000 Sq Ft
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CONSUMER OR TRADE ADVERTISING |
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Classification
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Recipient
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400,000 Sq Ft and Less
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400,001 to 750,000 Sq Ft
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750,001 to 1,000,000 Sq Ft
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Out Here, the Shopping is Pure West Cost
Park Royal Shopping Centre West Vancouver, British Columbia, Canada |
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Over 1,000,000 Sq Ft
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Joint Center Effort
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Shop Arizona
Arizona Shopping Consortium |
Shopping Bytes
Park Meadows, Horton Plaza, Bridgewater Commons, University Towne Centre, Valley Fair |
SALES PROMOTION AND MERCHANDISING |
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Classification
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Recipient
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400,000 Sq Ft and Less
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400,001 to 750,000 Sq Ft
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750,000 to 1,000,000 Sq Ft
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Over 1,000,000 Sq Ft
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Joint Center Effort
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Cotton for Living, Cotton for Giving
Owing Mills, Tampa Bay, Town & Country |
Spice World
Lend Lease Real Estate Investments |
GRAND OPENING, EXPANSION AND RENOVATION |
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Classification
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Recipient
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400,001 to 750,000 Sq Ft
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Over 1,000,000 Sq Ft
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RETAILER DEVELOPMENT |
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Classification
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Recipient
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400,001 to 750,000 Sq Ft
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Over 1,000,000 Sq Ft
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Joint Center Effort
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Merchant Communication Model
Westcore Shopping Centers |
OVERALL MARKETING CAMPAIGN |
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Classification
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Recipient
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400,001 to 750,000 Sq Ft
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750,001 to 1,000,000 Sq Ftt
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Over 1,000,000 Sq Ft
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LEASING SUPPORT |
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Classification
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Recipient
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750,001 to 1,000,000 Sq Ft
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Company
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