1998 MAXI Awards
The International Marketing Competition
COMMUNITY SERVICE |
|
| Classification | Recipient |
| 400,000 Square Feet and Less | Wings Over Our Neighborhood Village Green Mall Vernon, British Columbia, Canada |
| 750,001 to 1,000,000 Square Feet | The Mask Project Cherry Creek Shopping Center Denver, CO |
| Over 1,000,000 Square Feet | Bliss Unlimited Glendale Galleria Glendale, CA |
PUBLIC RELATIONS |
|
| Classification | Recipient |
| 400,000 Square Feet and Less | The Empire Makes Its Move 42nd St. Entertainment And Retail Development New York |
Whiteleys - As seen on TV Whiteleys London |
| Over 1,000,000 Square Feet | Rezoning Turnabout RiverTown Crossings Grandville, MI |
| Company | TrizecHahn Premiers Hollywood TrizecHahn San Diego, CA |
| Joint Center Effort | The Olympic Journey Starts at Westfield Westfield Holdings Sydney, Australia |
CONSUMER OR TRADE ADVERTISING |
|
| Classification | Recipient |
| Over 1,000,000 Square Feet | Where the Stores Are Tysons Corner Center McLean, VA |
| Company | The Promise of Our Future TrizecHahn San Diego, CA |
| Joint Center Effort |
You Want It, It Wants You Grapevine Mills and Arizona Mills |
SALES PROMOTION AND MERCHANDISING |
|
| Classification | Recipient |
| 400,001 to 750,000 Square Feet | Welcome Basketball Fans Rivercenter San Antonio, TX |
| Company | Double Up! General Growth Properties Minneapolis, MN |
| Joint Center Effort | Sales Driving Toolbox TrizecHahn San Diego, CA |
GRAND OPENING, EXPANSION AND RENOVATION |
|
| Classification | Recipient |
| Over 1,000,000 Square Feet | A Reopening of Monumental Proportions Fashion Valley San Diego, CA |
RETAILER DEVELOPMENT |
|
| Classification | Recipient |
| 750,000 to 1,000,000 Square Feet | Merchants With A Mission Oakridge Mall San Jose, CA |
| Over 1,000,000 Square Feet | A Partnership of Success Towson Town Center Towson, MD |
CENTER PRODUCTIVITY |
|
| Classification | Recipient |
| 400,000 and Less Square Feet | Travel to Trolley Trolley Square Salt Lake City, NV |
| Over 1,000,000 Square Feet | Blueprint for Profitability Glendale Galleria Glendale, CA |



