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Level I Institutes - Frequently Asked Questions

Who Should Attend

  • Shopping center managers and assistant managers with three or less years of industry experience.
  • Individuals whose responsibilities are primarily in community centers or regional malls and who want to learn about other types of shopping centers. Marketing directors considering expanding their responsibilities.
  • Development officers, human resources directors, asset managers, investors, accountants and others in related disciplines, who are seeking general basic knowledge of shopping center management.
  • Every shopping center professional who needs practical techniques for developing strategies that work.
  • Retail real estate brokers and tenant representatives.
  • Asset managers or chief financial officers, who are seeking practical techniques for developing strategies that not only enhance income but also have long-term benefits.

How You Will Benefit


  • Gain a solid foundation to assist you in your day-to-day responsibilities.
  • Achieve confidence in your ability to increase your center's productivity.
  • Build relationships within your peer group of management, marketing and leasing professionals.
  • Discover ways to apply your own management techniques, knowledge and other related skills to the disciplines of leasing, marketing and managing shopping centers.
  • Network with the shopping center industry's leading professionals and share their knowledge and experience.

What Is Included


  • An easy-to-use handbook with course outlines and many examples to help you reinforce concepts taught in this Institute. This will be a invaluable reference book that you will use for years to come.
  • ICSC'S Dictionary of Shopping Center Terms