| |
John T. Riordan School for Professional Development
|
Leasing II Institute
Project Economics: The Value of Leasing
Learn how to deal with today's pressures
to maximize funds from operations and
the more active involvement of financial
institutions, partners and asset managers
in the shopping center industry. This
course is intended to increase your
awareness of the effects of leasing transactions
on financial performance. It will
examine the investment criteria for retail
properties and the impact of the leasing
process on the valuation of the center.
You will learn how to prepare a pro
forma for the center space-by-space,
set proper but fair rent goals for leases
under negotiation, and evaluate internal
rates of return on tenant improvement allowances
based on anticipated income.
How Research and Marketing Drive Center Productivity
Achieve an understanding of marketing,
its role and process. Specific topics
covered include the evolution of marketing,
vehicles of marketing (print, broadcast,
outdoor, audiovisuals, signs,
brochures, events and sales promotions)
and methods of evaluating their effectiveness.
In addition, you will learn about
the importance of center marketing as
well as the impact the retailers' own
marketing efforts have on drawing traffic
to the center.
The Law and Its Application: Working with Your Attorney
Attend a mock lease negotiation during
which many of the intertwined issues of a
typical lease (rent, percentage rent, kickout
clauses, options, assignment and
subletting, use clauses, exclusives, continuous
occupancy, inducements, insurance
issues and government regulations)
are addressed. You will learn how to avoid
litigation, what the Bankruptcy Act means
in terms of protecting your interest and when to be "reasonable" in order to resolve
conflicts quickly so as to achieve
the more important gains. Learn more
about the economic impact of lease
clauses both to the tenant and landlord.
Merchandising the Center and Creating a Lease Plan
Get an overview of merchandising a center,
focusing on tenant mix and positioning
both new and existing centers. Topics
covered include developing a plan to
strengthen your center's tenant mix by
using trade area data to determine market
focus, the similarities and differences of
various merchant categories, the lease renewal
decision and various considerations
in locating tenants. You'll also learn
techniques to take advantage of the natural
synergism between consumer marketing
and leasing disciplines.
Peripheral Land
Almost everything you ever wanted to
know about the factors relating to the development
of out parcels will be examined.
Specific topics include a review
of current out parcel uses, the physical
configuration, location, access, service
availability, use of pylon signs, visibility
of the peripheral property, pricing of out
parcels, marketing such sites, structuring
deals, the roles of brokers and legal
considerations.
Operating in the Open-Air and Specialty Center Environment
This new course is designed to appeal to
those who work in specialty environments
and everyone else whose business is affected
by these growing concepts. We'll
define the many types of centers under
this umbrella then break down the management,
leasing and marketing challenges
each face. We'll take a close look
at the consumer responding to the product and how
they differ from the one taking
business to the enclosed mall.
Advanced Retailing: Increasing Tenant Productivity
Many property professionals are being
asked by owner and/or manager to evaluate
center tenants as to their viability and
longevity. So it's important for those same
professionals to understand retailing and
the methods of increasing store performance.
This class gives you an in-depth
look at today's retail world - the trends,
the changes, the consolidation. Then it
gives you methods of analyzing the store
from your perspective. Finally, you'll learn
how to effectively diagnose the retailer's
economic strength, sales and merchandise
mix so you can develop practical
ways to improve the retailer's sales productivity.
Managing the Asset
A focused, intense look at the financial detail
of managing a shopping center in
today's mature industry. You'll learn what
owners, financial professionals and shareholders
pay attention to when determining
the value of an asset. More importantly,
you'll learn how to think like an asset manager
and what you can do to make yourself
a more valuable asset in the process.
Everything from creating value through
FFO and NOI to developing a merchandising
plan that increases rent productivity
will be thoroughly reviewed as well as systems
for property budget review, the determining
factors in profit and loss and the
evaluations of lease deals.
Bonus Textbook
Shopping Center Leasing
One-source reference book on leasing for the novice or seasonal professional.
Includes: how to prospect for tenants, selling and negotiating techniques,
the lease and its language and more! This publication is included with this
program.
Back to School for Professional Development
main page.
