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International School for Professional Development - Courses and Books List

INTERNATIONAL SCHOOL FOR PROFESSIONAL DEVELOPMENT
LEVEL I COURSE LIST


  • Shopping Centers: A Worldwide Overview
  • The Marketing Plan
  • Market Research
  • Retailing Basics and Principles
  • Basics of Leasing and the Lease Language
  • Operations: Maintenance, Security & Risk Management
  • Accounting, Budgets & Lease Administration
  • Center Merchandising & Tenant Mix
  • Consumer Marketing: Advertising, Sales Promotions, Community and Public Relations
  • Shopping Center Analysis

INTERNATIONAL SCHOOL FOR PROFESSIONAL DEVELOPMENT
LEVEL II COURSE LIST


  • Design: The Center and the Retailer
  • Advanced Leasing Strategies
  • Using Marketing and Research in the Leasing Process
  • Strategic Marketing, Sponsorships and Tourism
  • Shopping Center Finance
  • Redevelopment & Refurbishment Priorities & Techniques
  • Customer Relationship Management (CRM)
  • The Business Plan: Creating Maximum Value
  • The Team Approach to Asset Management
  • Redevelopment Analysis

Suggested Supplemental Materials
The Library of Shopping Center Forms-2nd Edition
96 special-purpose, painstakingly crafted forms are included for your reference. The forms are clearly printed and can be removed easily and reproduced as is—or adapted to your own needs. This collection covers:

  • Inspection reports
  • Equipment control records
  • Meter reading records
  • Maintenance work schedules
  • Insurance forms
  • Tenant work order forms
  • Internal management and financial reports
  • Invoice forms
  • Leasing forms
  • Security forms
  • Market research forms
  • Advertising, publicity, special events forms
  • Tenant evaluation forms

Catalog No. 881/loose-leaf binder; $129.95
(ICSC Members — $99.95)

The Library of Shopping Center Marketing Forms
122 ingenious marketing forms to make your life easier. These invaluable forms will provide a comprehensive view of daily, weekly, monthly or yearly marketing operations. Many of the forms can be copied directly and all can be adapted and modified to fit a center’s requirements.

Catalog No. 013/loose-leaf binder $119.95
(ICSC Members - $89.95)

To order a publication,click here.