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European Retail Property School

June 29 - July 4, 2008
Location TBD

Europe’s most comprehensive shopping center educational program is two levels in both management and marketing. Level I classes concentrate on fundamentals for professionals with less that three years in the business while Level II focuses on strategic applications for those in the business three years or more. In five intensive days, you’ll attend nine courses to help you increase your knowledge and develop your skills through a sophisticated curriculum unique to the European market.

And you’ll meet fellow professionals in a setting ideal for networking and building your career.

REGISTER INFORMATION


Please check back for registration information.

SCHEDULE OF CLASSES

Management I
An Overview of Shopping Centre Management in Europe

Insurance and Risk Management

Retailing Principles and Tenant Retention

Operations and Managing Common Area Maintenance Charges

The Lease Language and its Application

Planning, Design and Construction

Accounting, Budgets and Lease Administration

Principles of Leasing and Temporary Tenants

Integrating Research and Marketing in the Business Plan

Management II
Creating Value Through An Effective Business and Operational Plan

Law As It Applies to Shopping Centre Management

Shopping Centre Finance

The Team Approach to Asset Management

Security and Crisis Management

Leasing and Development Strategies

Advanced Market Research

Managing Mixed Use and Urban Centres – A Case Study

Marketing I
An Overview of Shopping Centre Marketing In Europe

The Marketing Plan

Retailing Principles and Tenant Retention

Principles of Market Research

Retailing Concepts and Visual Merchandising

Marketing’s Contribution to Increasing Centre Performance

Media Mix and Target Marketing

Development of an Effective Advertising Campaign

Public Relations, Community Relations and Sales Promotion

Marketing II
Creating A Tenant Mix and a Leasing Plan

Sponsorship and Alternative Revenue

Strategic Marketing to Enhance Centre Productivity

The Team Approach to Asset Management

Advanced Public Relations Strategies and Crisis Management

Marketing Urban and Mixed-use Centres – A Case Study

Advanced Market Research

Integrated Marketing Strategies

Confirmation

Upon receipt of your registration form and payment, ICSC will send you a confirmation notice. One month before the program, an additional package will be sent to you, which will include program schedules and locations, transportation service schedules and other items of interest.

How You Will Benefit

Gain a solid foundation in management and marketing to help you in your day-to-day responsibilities.
Become expert at increasing centre value and net operating income.
Know exactly what it takes to operate shopping centres successfully.
Build a network of valuable international contacts.
Create effective marketing campaigns and programs that produce results.
Better managers and marketing directors make their shopping centres better. This course will put you on the road to becoming the best.

What You Will Learn

The basics involved in operating a shopping centre, including increasing centre value, market research, planning and strategies.
The five basic components of a marketing plan.
How to put together a business plan.
An overview of tenant mix and retailing concepts.
Principles of leasing, and leasing terms and strategies.
How and when to use advertising.
How to create a dazzling mall design.
How to recognize and solve maintenance problems.

What is Included

Level I students will receive ICSC Dictionary of Shopping Center Terms. Level II management students will receive Shopping Center Management. Level II marketing students will receive Shopping Center Marketing.