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European Retail Property School
| July 1-6, 2012 Brussels, Belgium |
Register |
Europe’s most comprehensive shopping center educational program is two levels in both management and marketing. Level I classes concentrate on fundamentals for professionals with less that three years in the business while Level II focuses on strategic applications for those in the business three years or more. In five intensive days, you’ll attend nine courses to help you increase your knowledge and develop your skills through a sophisticated curriculum unique to the European market.
And you’ll meet fellow professionals in a setting ideal for networking and building your career.
How You Will Benefit
Gain a solid foundation in management and marketing to help you in your day-to-day responsibilities.
Become expert at increasing centre value and net operating income.
Know exactly what it takes to operate shopping centres successfully.
Build a network of valuable international contacts.
Create effective marketing campaigns and programs that produce results.
Better managers and marketing directors make their shopping centres better. This course will put you on the road to becoming the best.
What You Will Learn
The basics involved in operating a shopping centre, including increasing centre value, market research, planning and strategies.
The five basic components of a marketing plan.
How to put together a business plan.
An overview of tenant mix and retailing concepts.
Principles of leasing, and leasing terms and strategies.
How and when to use advertising.
How to create a dazzling mall design.
How to recognize and solve maintenance problems.
What is Included
Level I students will receive ICSC Dictionary of Shopping Center Terms. Level II management students will receive Shopping Center Management. Level II marketing students will receive Shopping Center Marketing.
REGISTRATION INFORMATION
Please check back for registration information.
SCHEDULE OF CLASSES
Management I
Click here to see the Management I classes
Click here to download the Management I course descriptions
Click here to see the Management II classes
Click here to download the Management II course descriptions
Marketing I
Click here to see the Marketing I classes
Click here to download the Marketing I course descriptions
Marketing II
Click here to see the Marketing II classes
Click here to download the Marketing II course descriptions
Leasing I
Click here to see the Leasing I classes
Leasing I course descriptions available soon
Confirmation
Upon receipt of your registration form and payment, ICSC will send you a confirmation notice. One month before the program, an additional package will be sent to you, which will include program schedules and locations, transportation service schedules and other items of interest.