2006 MAXI Awards

Winners

2006 MAXI WINNERS

COMMUNITY RELATIONS
Classification	Recipient
1,000,000 - 1,399,000 Sq Ft	WALK OF FAME Scarborough Town Centre Scarborough, Toronto
Over 1,400,000 Sq Ft	CELEBRATING CHILDREN, CONNECTING CHARITIES South Coast Plaza Costa Mesa, Calif.
Company	T-SHIRTS TO TEXAS The Macerich Co. Santa Monica, Calif.
Joint Centers	OLD GLORY*OUS CELEBRATION 10 shopping center developers, more than 400 shopping centers

PUBLIC RELATIONS
Classification	Recipient
Over 1,400,000 Sq Ft	FLASHMOB THE OPERA Meadowhall Centre Sheffield, U.K.
Over 1,400,000 Sq Ft	WELCOME HOME TAYLOR HICKS Riverchase Galleria Hoover, Ala.
Company	HERE TO HELP The Macerich Co. Santa Monica, Calif.
Company	WESTCOR STYLE PANEL The Macerich Co. Phoenix

ADVERTISING
Classification	Recipient
200,000 - 499,999 Sq Ft	FARSTA CENTRUM - A SHOPPING STORY Farsta Centrum Stockholm, Sweden
1,000,000 - 1,399,999 Sq Ft	BLUETOOTH ZONE Gateway Theatre of Shopping Durban, South Africa
Over 1,400,000 Sq Ft	WHERE THE STORES ARE Tysons Corner Center McLean, Va.
Company	THE PERFECT BLEND Developers Diversified Realty Beachwood, Ohio

SALES PROMOTION AND EVENTS
Classification	Recipient
200,000 - 499,999 Sq Ft	FCP EVENTS First Canadian Place Toronto, Canada
500,000 - 749,999 Sq Ft	PASDESTOUTNUS.COM - DRESS-YOURSELF.COM Les Rivieres Shopping Centre, Canada Trois-Rivieres, Québec
Over 1,400,000 Sq Ft	FUNKY FEET Meadowhall Centre Sheffield, England
Company	BEST IN CLASS: THE ART OF SALES TRAINING Cadillac Fairview Corp. Toronto, Canada

GRAND OPENING EXPANSION AND RENOVATION
Classification	Recipient
200,000 - 499,999 Sq Ft	IT TAKES A VILLAGE Village at Corte Madera Corte Madera, Calif.
Over 1,400,000 Sq Ft	FOOD, FILM AND FASHION Tysons Corner Center McLean, Va.

BUSINESS TO BUSINESS
Classification	Recipient
Company	VISUALIZING THE DEAL: CRATE & BARREL Pennsylvania Real Estate Investment Trust Philadelphia, Pa
Company	AMERICA’S PREMIER SHOPPING PLACES General Growth Properties Chicago, Il

REVENUE IMPACT
Classification	Recipient
1,000,000 - 1,399,999 Sq Ft	CENTRO CORPORATE PARTNERSHIP PROGRAMME CentrO Oberhausen Oberhausen, Germany

CATEGORY INTEGRATION
Classification	Recipient
500,000 - 749,999 Sq Ft	OAKRIDGE CENTRE BRAND STRATEGY Oakridge Centre Vancouver, British Columbia
Over 1,400,000 Sq Ft	THE CODE Hanes Mall Winston-Salem, N.C.