Shop the World: Latin America
Preliminary Program

Ritz Cancun

Shopping, Dining and Cultural Tourism are the top three tourism activities in the U.S. and major economic drivers worldwide. Tourists spend 4 to 10 times more than local shoppers. Tourism is one of the world's top growth industries. Shop the World provides ideas and opportunities to grow your business.

Thursday, January 26

11:00 am - 5:00 pm Retail Study Tour of Cancun Shopping Destinations

VIP Retail Study Tour via Gray Line Cancun to premier shopping centers in Riviera Maya and Cancun including Luxury Avenue and La Isla, Lunch included.

Luxury Avenue Luxury Avenue
A boutique mall that features the world's most prestigious designers as well as original shopping exclusive to Mexico.
La Isla La Isla
A great place for families on vacation! Take advantage of premiere shopping, both upscale and affordable dining and an interactive aquarium, all while enjoying views of the lagoon.

6:00 - 8:00 pm Welcome Reception
Luxury Avenue exterior Luxury Avenue shoppers Luxury Avenue interior

Friday, January 27

8:00 - 9:00 am Check In and Continental Breakfast
9:00 - 9:30 am Welcome and Market Overview

Jesus Alamguer, CEO, Cancun CVB
Dario Flota Ocampo, General Director, Riviera Maya CVB

9:30 - 10:00 am Economic Impact of Shopping, Dining, and Cultural Tourism

Helen Marano, Director, Office of Travel and Tourism, U.S. Department of Commerce

10:00 - 10:45 am Travel Security & Communications

Panel on managing security and proactive communication strategies.
Moderator:

Helen Marano
Director
Office of Travel and Tourism, U.S. Department of Commerce

Biography

Panel to include Edelman and Mexico Security expert

10:45 - 11:15 am Coffee Break
11:15 am - 12:30 pm Successful Shopping Tourism Marketing Case Studies

Luxury Avenue, Cancun,, Mariela Hernandez
Outlets of Colorado, Peggy Ziglin, Craig Realty Group
Shop Las Vegas, Art Jimenez, Las Vegas CVA
Shop America Alliance, Rosemary McCormick

12:30 - 2:00 pm Luncheon Keynote

Presented by:

Gerardo Llanes Álvarez
Executive Director of Marketing
El Concejo de Promoción Turística de México, Mexico Tourism Board

Biography
2:15 - 3:30 pm

What Do Tourists Want?

Latest trends on Shopping Tourism spending, social media and tourism development.

Laura Mandala
Managing Director
Mandala Research



Carolyn Petty
TaxFree Texas Shopping

Fernando Garcia-Chacon
Jones Lang LaSalle

Visa Mexico
3:45 - 4:45 pm

Innovative Ways to Brand and Market Shopping, Cultural and Culinary Experiences

Moderated by:
Carlos Uliberri, Grupo BT

4:45 - 5:00 pm Wrap Up: Shop & Dine Mexico Concept

Take away ideas to enhance your tourism business.
Rosemary McCormick, Shop America Alliance

5:00 pm Conference Adjourns

Subject to updates