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2012 Researcher Award - Call for Nominees

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2012 Retail Reporting Calendar

2012 Release Dates of ICSC Reports

Frequently Asked Questions

ICSC Researcher Award Recipients

2008 Dougal M. Casey, Arno Ruigrok 2009 David Daleiden, Cynthia Ray Walker 2010 Larry E. Carlson, Yvonne Court and Michael P. McCarty 2011 Robert J. Boyle, Marc Espinet, Rafael Gomes Pelote, Kenard Smith, Bill Speer and Christopher Wicker

Research Scholar Program

Known as one of the country’s leading experts on green buildings and green building marketing, Jerry was named as the ICSC’s first Research Scholar in October 2007. He has served on the national board of the U.S. Green Building Council (USGBC) and co-founded the first regional chapter in the Pacific Northwest. A registered professional engineer, he leads the consulting team at Yudelson Associates (Tucson, Arizona). He is an expert in the LEED green building rating system, and provides his clients with expert guidance on creating, developing, designing and marketing green building projects and creating corporate sustainability programs. Jerry’s clients include property developers and building owners, architects and consulting engineering firms, retailers, manufacturers and trade associations. As Sustainability Director for a large regional engineering firm for five years, Jerry assisted project teams with sustainable design and marketing services for commercial and institutional building projects, with a special focus on commercial offices, higher education, housing and public facilities. He facilitates "eco-charrettes" and “visioning sessions” for clients. Since 2001, Jerry has trained more than 3,000 people in the LEED rating system. For the U.S. Green Building Council, he chairs the Steering Committee for Greenbuild 2004-2009, the world’s largest green building conferences. Jerry was co-founder and director of the Green Building Services consulting unit of Portland General Electric. He has managed environmental and energy studies for a variety of clients, including state and local governments, utilities, and federal agencies. Jerry brings a unique capacity for effective communications to each project. In 2004, Jerry’s work was recognized with the “Better Bricks” award of the Northwest Energy Efficiency Alliance, as “Green Building Advocate” of the year. He was also named in 2006 as a national “peer professional” by the U.S. General Services Administration. His speaking and workshop engagements allow him to reach thousands of people every year.

Sustainable Retail Development: New Success Strategies, 2009 (Berlin: Springer). Available for purchase at http://www.icsc.org/cgi/displaybook/000309.
“LEEDing Retail to Greener Pastures,” ICSC Research Review, Vol. 16-2, August 2009, pp. 54-60.
“Green Talk: Ten Actionable Sustainability Ideas for Retail Real Estate,” ReTel Conference, April 7, 2009.
“Pathways to Corporate Sustainability,” ICSC Research Review, Vol. 15-2, November 2008, pp. 57-63. Accessible at http://www.icsc.org/srch/rsrch/researchquarterly/display_issue.php?issueid=20.
“Corporate Sustainability Programs,” ICSC Retail Green, Dallas, September 2008
“Making the Business Case for Green Retail,” ICSC Centerbuild Conference, London, June 2008
“What’s All the Fuss About Green Buildings?,” presentation at ICSC ReCon, Las Vegas, NV, May 2008
“Green Talk: Questions and Answers on Sustainability,” Teleconference, April 23, 2008.
“The Green Shopping Center Revolution,” International Council of Shopping Centers Research On Demand, video   available at http://www.icsc.org/srch/rsrch/research_on_demand.php
“Letting the Sun Shine on the Retail Sector,” ICSC Research Review, Vol. 14-3, 2007, pp. 44-48. Accessible at   http://www.icsc.org/srch/rsrch/researchquarterly/display_issue.php?issueid=18
“LEEDing the Retail Sector Green,” ICSC Research Review, Vol. 14-2, 2007, pp. 11-19. Accessible at   http://www.icsc.org/srch/rsrch/researchquarterly/display_issue.php?issueid=17


Green Building Trends: Europe, 2009, (Washington, DC: Island Press, in pre-publication)
Green Buildings Through Integrated Design, 2008 (New York: Mc-Graw Hill Professional)
Choosing Green: The Home Buyer’s Guide to Good Green Homes, 2008 (Gabriola Island, BC: New Society   Publishers)
Marketing Green Building Services: Strategies for Success, 2007 (Amsterdam and New York: Elsevier/Architectural   Press)
The Green Building Revolution, 2007 (Washington, DC: Island Press)
Green Building, A to Z, 2007, (Gabriola Island, BC: New Society Publishers)
Developing Green: Strategies for Success, 2006, (Herndon, VA: National Association of Industrial and Office   Properties)
Marketing Green Buildings: Guide for Engineering, Construction, Architecture, 2006, (Lilburn, GA: The Fairmont   Press).
The Insider’s Guide to Marketing Green Buildings, 2005, (Arlington, VA: Society for Marketing Professional   Services).
365 Questions for Your Next Green Building Project (with B. Alan Whitson), 2004, (Portland, Oregon: Corporate   Realty Design and Management Institute).


1. National Association of Electrical Distributors, “Green Goes Mainstream: How to Profit from the Green Building     Revolution,” available December 2008, from www.naed.org.
2. Mechanical Contractors Education and Research Foundation, “European Green Building Technologies,”     September 2008, available from www.greencontractors.us.
3. National Association of Industrial and Office Properties, Research Foundation, “Green Building Incentives that     Work: A Look at How Local Governments are Incentivizing Green Development,” November 2007,
    http://www.naiop.org/foundation/home.cfm.

1. “Sustainable Proposals,” SMPS Marketer, October 2007.
2. “Sustainability and Business Development,” SMPS Marketer, August 2007.
3. “Where are all the LEED-Certified Projects?,” Environmental Design & Construction, July 2007, S18-S22.
4. “Greening the Retail Sector,” Building Design & Construction, July 2007, pp. 89-90.
5. “Strong Coffee and Weak Signals,” July 27, 2007, monthly column, available at   http://www.igreenbuild.com/cd_2905.aspx
6. “Sustainability and the Marketing Plan,” SMPS Marketer, June 2007, p. 27.
7. “Lean and Green: The New Sustainability Paradigm,” June 27, 2007, monthly column, available at   http://www.igreenbuild.com/cd_2890.aspx
8. “Branding and Positioning Your Green Building Offering,” Building Operating Management magazine, June 2006.
9. “The Green Home Buyer Awakens,” presentation, Builder to Builder Green Forum, Pacific Coast Builders   Conference, San Francisco, May 29, 2007.
10. “Marketing Green Buildings,” HPAC Engineering, May 2007, pp. 7-8.
11. “The Keys to Marketing Green Building,” Consulting-Specifying Engineer, May-July, 2007 (three part series).
12. “The Green Building Revolution,” presentation to Swinerton Builders Southern California Green Forums, Los   Angeles and San Diego, May 2007.
13. “Marketing and Positioning Your Green Building Offering,” national webinar hosted by Zweig White, May 2007.
14. “The Business Case for Greening Your Facilities–As Fast as Possible!” Greener Facilities Newsletter, April 2007.   Available at http://www.buildings.com/Articles/detail.asp?articleid=3690
15. “Ten Predictions for the Green Building Industry,” SMPS Marketer, April 2007, p. 8.
16. “Sustainability and the Domains of Practices, SMPS Marketer, April 2007, pp. 25-26.
17. “City, State Building Regs Turn Shade of Green,” Jerry is quoted extensively in this article in PE: The Magazine   for Professional Engineers, http://www.nspe.org, p. 21, March 2007.
18. “The Business Case for Green Buildings,” Green Cities 07 conference, keynote presentation, Sydney, Australia,   February 2007.
19. “International Perspectives,” panel, Green Cities 07 conference, Sydney, Australia.
20. “Marketing Green Building Services,” workshop presentation, Green Cities 07 conference, Sydney, Australia,   February 2007, sponsored by Australia Green Building Council.
21. “Understanding the Business of Green Buildings,” Melbourne, Australia, February 2007, presentation sponsored   by Australia Green Building Council.
22. “The Business Case for Green Buildings,” Society for College and University Planning, national webinar, January   17, 2007.
23. “Making the Business Case for Green Building,” 2007 Utah Commercial Real Estate Symposium, pp. 21-25,   published by National Association of Industrial and Office Properties, Utah chapter, Salt Lake City.
24. Interview in The News, February 5, 2007, http://www.achrnews.com, pp. 14-16.
25. “Bright Forecast for Green Building in 2007,” in The Zweig Letter, February 12, 2007, p. 12.
26. “The Green Home Market is Ready to Surge,” Environmental Design & Construction, December 2006, pp. 34-39.
27. “Who is Your Competitor?,” SMPS Marketer, December 2006, pp. 11-12.
28. “Marketing Green Engineering Services,” American Council of Engineering Companies, national webinar,   December 13, 2006.
29. “Making Photovoltaics Pay Its Own Way, Building Design & Construction, November 2006, pp. 63-66.
30. “Making the Business Case for Green Development,” National Association of Industrial and Office Properties,   national webinar, November 9, 2006.
31. “The Business Case for Green Development,” workshop for Greater Houston Chapter, US Green Building   Council, November 8, 2006, Houston, TX.
32. “The Emerging Business Case for Green Development,” National Association of Industrial and Office Properties   National Meeting (panel), San Francisco, CA, November 1, 2006.
33. “The GIST of Campus Sustainability Planning: Gain Impact. Save Time,” white paper prepared for the first   biennial conference of the Association for the Advancement of Sustainability in Higher Education, Tempe, Arizona,   October 3, 2006.
34. “Searching for the Elusive Green Homebuyer,” presentation to West Coast Green, San Francisco, September   29, 2006.
35. “Marketing Green Buildings and Services,” presentation to Engineering Green Buildings conference, Austin, TX,   September 18, 2006, hosted by HPAC Engineering magazine.
36. “Marketing Green Building Design,” presentation to World Energy Engineering Congress, Washington, DC,   September 15, 2006.
37. “Rainwater-Harvesting Questions Answered,” interview in Buildings, August 2006, pp. 24-26,   http://www.buildings.com.
38. “New Guide Helps Real Estate People Understand Green,” Seattle Daily Journal of Commerce, August 24, 2006,   interview.
39. “Developing Green: Strategies for Success,” July 2006, (Herndon, VA: National Association of Industrial and   Office Properties), 110 pages with CD-ROM of case studies, ISBN 978-0-9718955-7-7.
40. “Top Trends Driving the Green Building Market,” Building Design & Construction, July 2006, p. S7,   http://www.bdcnetwork.com.
41. “HVAC & LEED,” Snips, July 2006, pp. 6-11. Available at http://www.snipsmag.com.
42. “Designing a 2015 Sustainability Plan--Is it Possible?” (panel) Campus of the Future conference, Society for   College and University Planning, July 2006, Honolulu, HI.
43. “Twelve Reasons Why the Green Home Market Will Surge,” Home Energy Magazine, July 2006.
44. “Platinum Healthcare Building on a Conventional Budget,” with Andy Frichtl, June 2006, “Clean Design”   supplement to Healthcare Design, pp. 29-32. Available at   http://www.healthcaredesignmagazine.com/CleanDesign.htm
45. “Marketing Green Building Services,” invited presentation to West Coast Energy Management Congress, June   2006, Seattle, WA, hosted by the National Association of Energy Engineers.
46. “Green Buildings and Ipods,” Environmental Design & Construction, May/June 2006.
47. “Case Study--Marketing Solar Energy Systems,” Renewable Energy Development Institute e-mail newsletter,   May 16, 2006, Association of Energy Engineers. Available at http://www.aeecenter.org.
48. “An Engineer’s Guide to Marketing a Green Building Practice,” American Council of Engineering Companies   Annual Convention, Washington, DC, May 2006.
49. “The Emerging Business Case for Green Buildings,” Greening the Heartland, Keynote Address and Panel   Discussion, May 2006, Kansas City, MO.
50. “Developing Green,” Lunch Speaker, National Association of Industrial and Office Properties New Mexico, May   2006, Albuquerque, NM.
51. “Marketing Green Buildings Services,” workshop presenter, American Council of Engineering Companies annual   meeting, April 2006, Washington, DC.
52. “Future Bright for Green Industry,” HPAC Engineering, April 2006, pp. 9-10. Available at   http://www.penton.com.
53. “Ten Trends Accelerating Green Buildings,” panel presenter, Urban Land Institute Green Development   Conference, April 2006, Seattle, WA.
54. “Green Developments in Portland, OR and Vancouver, BC,” presentation to Urban Land Institute, Portland   chapter, April 2006.
55. “2006 Green Building Update,” SMPSMarketer, April 2006, pp. 11-14
56. “The Case for Green Development,” Development, Spring 2006, http://www.naiop.org.
57. “Marketing Green Buildings: Guide for Engineering,” Construction and Architecture, 2006, (Lilburn, GA: Fairmont   Press), 250 pp., hardcover, ISBN 0-8493-9381-7.
58. “Ten Trends Accelerating Green Buildings,” Green Construction, April 2006, San Jose, CA.
59. “Ten Trends Accelerating Green Buildings,” Swinerton Builders Corporate Green Building Summit, March 2006,   Monterey, CA.
60. “Ten Trends Drive the Green Building Market,” Portland (OR) Daily Journal of Commerce, February 24, 2006,   Sustainability Supplement, p. 11.
61. “LEED’s Longevity Requires Enhancing the Consumer Experience,” Business Examiner, Victoria, BC, February   20, 2006, pp. 15, 19.
62. “A New Sell for Photovoltaics,” column, Consulting-Specifying Engineer, February 2006.
63. “Marketing Green Developments,” NAIOP Annual Chapters Retreat, January 2006, Washington, DC.
64. “Ten Reasons Why the Green Home Market is Ready to Surge,” Environmental Design & Construction,   December 2005, p. 34.
65. “Marketing Green Buildings,” Construct Canada and Ecobuild Canada meeting, December 2005, Toronto, ON,   Canada; presentations for both residential and commercial conferences.
66. “Marketing Green Building Services,” Structural Engineer and Zweig White Associates first annual conference,   December 2005, Chicago, IL.
67. “Understanding Green Buildings Markets,” invited lecture, University of Cincinnati, OH, November 2005.
68. (Editor) Engineering A Sustainable World: Design Process and Engineering Innovations at Oregon Health &   Science University, Center for Health and Healing, November 2005, 48 pp. (Portland, OR: Interface Engineering).   (More than 9,000 copies have been distributed.)
69. “Marketing LEED,” Environmental Design & Construction, November 2005, p.94.
70. “Platinum on a Budget,” Consulting-Specifying Engineer, October 2005 (with Andy Frichtl).
71. “Marketing Green Buildings,” half-day workshop, Colorado Green Building Council, October 2005, Denver.
72. “Understanding Green Building Markets,” invited presentation to annual meeting of the Precast Concrete   Institute, October 2005, Palm Springs, CA.
73. “Making the Case for Green Buildings: Influencing the Elusive Green Consumer,” keynote presentation to Green   Building Conference, October 2005, hosted by Sustainable Connections, Bellingham, WA.
74. “Marketing Green Building Services,” Engineering Green Buildings conference, Chicago, IL, September 2005.
75. “Re-thinking Renewable Energy in Buildings,” article in www.igreenbuild.com, September 28, 2005. Accessible   at: http://www.igreenbuild.com/cd_1814.aspx.
76. “Marketing Green Developments,” Urban Land Institute, invited presentation to “Developing Green”   conference, Washington, DC, June 2005.
77. “Is LEED Broken?,” Environmental Design & Construction, July 2005, p. S72.
78. The Insider’s Guide to Marketing Green Buildings, 2005, (Alexandria, VA: Society for Marketing Professional   Services), ISBN 0-9769-2841-8.
79. “The Rise of the Chief Marketing Officer, Parts I, II and III,” SMPS Marketer, February, April, June, 2005.
80. “Marketing the Green Message,” EnvironDesign Journal, Spring 2005.
81. “The Business Case for Green Buildings,” and “Green Tea Ice Cream: Influencing the Elusive Green Consumer,”   invited public lecture and workshop presentation, Simon Fraser University, Urban Center, April 2005, Vancouver,   BC, Canada.
82. “The 2005 Outlook for Green-building Markets,” Eco-Structure, March/April 2005.
83. “Understanding the Green Market: A Snapshot of the LEED Landscape,” The Construction Specifier,   Construction Specifications Institute, January 2005.
84. “Perspective: Forecasting Market Demand For Green Buildings 2004-2007,” Environmental Design &   Construction, December 2004.
85. The Insider’s Guide to Marketing Green Buildings, 2004, (Portland, Oregon: Green Building Marketing), 206   pages.
86. Benefits Guide: A Design Professional’s Guide to High Performance Office Building Benefits, 2004, co-author,   (White Salmon, WA: New Buildings Institute) 48 pp.
87. “Using Sustainability to Attract Students,” presentation to Education for Sustainability-West conference,   Portland, OR, October 2004.
88. “Market Transformation for Commercial Solar PV Applications,” paper presented at American Solar Energy Society annual meeting, July 2004, Portland, OR.
89. “Sustainability on Campus: Survey Results,” invited presentation to Education for Sustainability-West   conference, Tacoma, WA, June 2004.
90. SMPS Marketer, Green Issue, April 2004, 24 pp. (Guest Editor), Society for Marketing Professional Services,   Arlington, VA.
91. Invited Presenter, April 2004, “Beyond Sustainability,” Cascadia Region Green Building Council, Seattle, WA.
92. Invited Presenter, March 2004, “Sustainability on Campus,” Society for College and University Planning, Pacific   Region annual meeting, Tempe, AZ.
93. Invited Presenter, “Understanding Green Product Marketing,” EPS Molders Association annual meeting, San   Francisco, CA, March 2004.
94. “Marketing Sustainable Design Services,” Consulting-Specifying Engineer, February 2004.
95. “Marketing Sustainable Design Services,” Invited presentation at Greenbuild, National US Green Building Council   annual conference, Pittsburgh, PA, November, 2003.
96. 365 Important Questions to Ask About Green Buildings, co-author with A. Whitson, Corporate Realty Design   and Management Institute, Portland, OR, September 2003, 140 pages.
97. “Commissioning Lighting Controls Poses Challenges at Clackamas High School,” Environmental Design &   Construction May 2003.
98. 365 Questions for Your Next Green Building Project, 2003, (Portland, Oregon: Interface Engineering), 40   pages.
99. “Integrating Technology with Green Buildings,” invited presentation for Society for College and University   Planning, Pacific Region Annual Meeting, San Jose, CA, March 2003.
100. “Post-Modern Engineering,” Consulting-Specifying Engineer, October 2002.
101. “Value Propositions for Green Buildings,” invited presentation at First Annual U.S. Green Building Council   Conference, Austin, Texas, November 2002.
102. “Value Propositions for Green Buildings,” invited presentation at Sustainable Buildings 2002. (SB02), iiSBE   international green building conference in Oslo, Norway, September 2002.
103. “LEED for College and University Facilities,” invited presentation Pacific Coast section, Association of Higher   Education Facilities Officers, Annual Meeting, Reno, NV, September 2002.
104. “Benchmarking for Sustainability,” Society for College and University Planning, invited presentation to national   annual meeting, San Diego, CA, July 2002.
105. “LEEDing the Way in Water Conservation,” Consulting-Specifying Engineer, March 2002.
106. “Marketing Sustainable Design Services,” SMPS Marketer, February 2001; Consulting-Specifying Engineer,   October 2000; Environmental Design & Construction, May-June 2000.
107. “The People Problem: Business Strategies in a Labor-Short Economy,” Consulting-Specifying Engineer, April   2000.
108. “Cascading Your Way to Water Conservation,” Consulting-Specifying Engineer, March 1999.