Digital Media, Mobile Apps and Social Networking for Shopping Centers
Edited by William R. Wilburn
This collection of articles, many reprinted from JONESREPORT Plus, examines how social media has changed the way shopping center professionals do business and offers case studies and insights into many of the ways they are taking advantage of it. From marketing to leasing, loyalty programs to public relations, even retailing itself, few aspects of the industry have been unaffected by social media—and this volume offers assistance to those wanting to take advantage of this new, ever-morphing portfolio of tools for communication and commerce.
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