Publish Date: October 02, 2014
Without a doubt we are experiencing one of the most profound periods of evolution within our industry since the advent of the first suburban malls in the mid 1950’s. Both technology and the quest for experience have changed the way the consumer shops and so to how the shopping center has adapted to meet those newfound consumer wants and desires. Despite some inflammatory reports to the contrary, both shopping centers and malls are actually thriving. This comprehensive report by ICSC’s Research department delves deeper into the concepts of omni-channel shopping, where most retail spending actually occurs, why the latest demographic trends are favorable for the industry, and how shopping centers have improved both their productivity and appeal.