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1997 MAXI Awards
The International Marketing Competition
COMMUNITY SERVICE |
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| Classification | Recipient |
| 150,001 to 400,000 Sq Ft | Seeding the Future Nova America Outlet Shopping Rio de Janeiro, Brazil |
| 400,001 to 750,000 Sq Ft | Kids Across the Shoals Regency Square Mall Florence, Ala. |
| Over 1,000,000 Sq Ft | Survivors The Court & Plaza at King of Prussia King of Prussia, Pa. |
| Corporate, Companywide or Joint Center Effort | C:Drive--Computer Recycling for Kids Oakridge Mall, Sunnyvale Town Center and Valley Fair Shopping Center |
PUBLIC RELATIONS |
|
| Classification | Recipient |
| 150,001 to 400,000 Sq Ft | Bright Field Incident Riverwalk Marketplace New Orleans |
| 400,001 to 750,000 Sq Ft | Crime Prevention Program Surrey Place Surrey, British Columbia |
| Over 1,000,000 Sq Ft | Holiday Public Relations Campaign Glendale Galleria Glendale, Calif. |
CONSUMER OR TRADE ADVERTISING |
|
| Classification | Recipient |
| 150,001 to 400,000 Sq Ft |
The Art of Manufacturing Vale Desconto Shopping São José dos Campos, Brazil |
| 400,001 to 750,000 Sq Ft | The Shops of Gaviidae Common Gaviidae Common Minneapolis |
| 750,001 to 1,000,000 Sq Ft |
Where to Find Towson Town Center Towson, Md. |
| Over 1,000,000 Sq Ft | Menos Mal Que Esta Plaza (Thank Goodness for Plaza) Plaza Las Americas San Juan, P.R. |
| Corporate, Companywide or Joint Center Effort | Developing Great Places...Delivering Great Results TrizecHahn Centers San Diego |
SALES PROMOTION AND MERCHANDISING |
|
| Classification | Recipient |
| 150,001 to 400,000 Sq Ft | German Weeks at Union Station Union Station Washington, D.C. |
| 750,001 to 1,000,000 Sq Ft | Ship-to-Shop Horton Plaza San Diego |
| Over 1,000,000 Sq Ft | Yeah...That's the Ticket! Arrowhead Towne Center Glendale, Ariz. |
GRAND OPENING, EXPANSION AND RENOVATION |
|
| Classification | Recipient |
| Over 1,000,000 Sq Ft | Colorado's Only Retail Resort Park Meadows Littleton, Colo. |
RETAILER DEVELOPMENT |
|
| Classification | Recipient |
| 400,001 to 750,000 Sq Ft | SHiNE Quinte Mall Belleville, Ontario |
| Over 1,000,000 Sq Ft | Job Fairs SouthPark Center Strongsville, Ohio |
| Corporate, Companywide or Joint Center Effort | Mission: Possible Donahue Schriber Newport Beach, Calif. |
OVERALL MARKETING CAMPAIGN |
|
| Classification | Recipient |
| 150,001to 400,000 Sq Ft | What Chicago Needs Chicago Place Chicago |
| Over 1,000,000 Sq Ft | Something New at Every Turn Northridge Fashion Center Northridge, Calif. |
LEASING SUPPORT |
|
| Classification | Recipient |
| 150,001 to 400,000 Sq Ft | Canal Place Unzipped The Shops at Canal Place New Orleans |
| Over 1,000,000 Sq Ft | Where You Want to Be...Where You Need to Be The Mall of Georgia at Mill Creek Mill Creek, Ga. |
| Corporate, Companywide or Joint Center Effort | The Great Places Collection TrizecHahn Centers San Diego |
Related Programs
 | Certification Programs The CDP, CSM, CMD, and CLS designations serve to recognize professionalism, raise standards and improve shopping center industry practices. |
Related Information
 | Winning Shopping Center Designs 29th Edition Member: 29.95 Non-Member: 39.95  |
 | SCT: Who's hiring in the industry? |