Latin America Community Support Award Winners

2014

Shopping Barra in Brazil
“Tree of Dreams” campaign

This year’s award went to Shopping Barra, Bahia, Brazil, for their “Tree of Dreams” campaign, a holiday initiative providing holiday gifts to needy children in the shopping center’s community. The award was presented to Shopping Barra during ICSC’s RECon Latin America, on April 7, 2014 in Cartagena, Columbia.

The Tree of Dreams campaign invited children to send in their Christmas gift wishes, and customers of Shopping Barra purchased these gifts, to be delivered to the children by Santa Claus. In 2013, over 7,000 children received special Christmas gifts.  In honor of Shopping Barra’s efforts, the ICSC Foundation will contribute $5,000 USD to Irmã Dulce Instituição.

2013

Centro Comercial Puerta del Norte
Centro Comercial Puerta del Norte
Entrepreneurship Program

Centro Comercial Puerta del Norte developed the “Entrepreneurship Program” based from their findings that many families in Bello, Antioquia did not have a father figure and it is the mother who runs the household. Most of these women did not attend or finish high school or college, making it even more difficult for them to have enough resources to survive. In response, the center launched the Entrepreneurship Program to help single mothers earn income by training them for work at home jobs, so they can take care of their children without leaving their homes. The program, conceived in 2010, was so successful that it had to be extended to benefit more women. In fact, it remains to this day, along with other projects created by Puerta del Norte, that provide solutions both big and small for the community-at-large.

2012

Ancar Ivanhoe
Shopping Nova America
Making a Difference

Making a Difference

Ancar Ivanhoe’s Shopping Center developed the “Making a Difference” campaign in response to the devastating floods that impacted Rio de Janeiro in 2011. Over 100 community members came together to volunteer and collect necessary goods such as water, medication, food, and clothing for flood victims. In total over 350 tons of goods were collected and donated to over 18 cities throughout Brazil.

As the winner of the Foundation’s Latin America Community Support Award, Ancar Ivanhoe’s charity, Cruzada do Menor will receive a $5,000.00 USD donation from the ICSC Foundation and Ancar Ivanhoe will be eligible for the Foundation’s 2012 Albert Sussman International Community Support Award, which honors the best community support program worldwide.

2010

Mall Plaza
Mall Plaza
Biblioteca Viva

Biblioteca Viva

Mall Plaza partnered with Fundacion La Fuenta to create Biblioteca Viva (living library) the first network of public libraries within Latin American shopping centers. Through their Biblioteca Viva program, Mall Plaza created the opportunity for Chileans to have access to free reading material and cultural activities including films, exhibitions, speeches, plays, book launches, and workshops. In 2009 more than one million people visited the Biblioteca Viva and over 150,000 reading materials were lent.

2009

Punta Carretas Shopping Center
Punta Carretas Shopping Center
Fundacion Teleton

Fundacion Teleton

The International Council of Shopping Centers (ICSC) Foundation is pleased to announce that Punta Carretas Shopping Center of Uruguay has been named the 2009 Latin America Community Support winner for their Fundacion Teleton campaign. Valerie J. Cammiso, Executive Director of the ICSC congratulated Mr. Mario Jorge Garbarino, president of Punta Carretas for their outstanding achievement. The award was presented during the grand opening of RECon Latin America, the global meeting point for the Latin America Shopping Center Industry. 

Punta Carretas Shopping Center’s success was due in part to their five major pillars in the campaign, and thanks to the efforts of the shopping mall’s shop assistants, tenants, administrative staff and shareholders. For the Teleton Foundation the tangible benefit has been raising USD $82,674.00, the greatest contribution ever received by the organization from a business enterprise. Yet the benefit went beyond mere economic considerations. Indeed, the contributions received have enabled the Foundation to provide specialized care to 2,400 children at the Teleton Centre.

The goal was to encourage people to visit the shopping mall with any money they spent having a favorable impact on the cause at no extra cost for them. Shop assistants and administrative staff donated their time to the cause, working tirelessly to reach their goal.