Latin America Community Support Award
Shopping Barra in Brazil
“Tree of Dreams” campaign
This year’s award went to Shopping Barra, Bahia, Brazil, for their “Tree of Dreams” campaign, a holiday initiative providing holiday gifts to needy children in the shopping center’s community. The award was presented to Shopping Barra during ICSC’s RECon Latin America, on April 7, 2014 in Cartagena, Columbia.
The Tree of Dreams campaign invited children to send in their Christmas gift wishes, and customers of Shopping Barra purchased these gifts, to be delivered to the children by Santa Claus. In 2013, over 7,000 children received special Christmas gifts. In honor of Shopping Barra’s efforts, the ICSC Foundation will contribute $5,000 USD to Irmã Dulce Instituição.
|2014||Shopping Barra in Brazil||“Tree of Dreams” campaign|
|2013||Centro Comercial Puerta del Norte||Entrepreneurship Program|
|2012||Ancar Ivanhoe's Shopping Nova America||Making a Difference|
|2010||Mall Plaza||Biblioteca Viva|
|2009||Punta Carretas Shopping Center||Fundacion Teleton|