Canadian Community Support Award

2013 Winner

Edmonton City Centre
Oxford Properties Group
Let's Make Ovarian Cancer Unignorable

Let's Make Ovarian Cancer Unignorable

ICSC Foundation is proud to recognize the winner of the 2013 Canadian Community Service Award Oxford Properties Group’s Edmonton City Centre. Working with Ovarian Cancer Canada, the center shined a teal spotlight (the official color of ovarian cancer awareness) on the disease and its symptoms. They worked tirelessly to educated women at in-store events and online with a social media campaign using the hash tag #unignorable.

By bringing mass awareness to ovarian cancer symptom, they truly made ovarian cancer “unignorable” to their community.

Ovarian Cancer Canada did not have a presence in the Edmonton City region. The center filled the void and reached:

  • 625,000 visitors with their mall marketing
  • 2,000 shoppers who participate in their four in-store events
  • 150,046 social media users with the hash tag #unignorable
  • 20,000 women who received an ovarian cancer brochures
  • the community through several television newscasts

Year Recipient Program
2013 Oxford Properties Group's Edmonton City Centre Let's Make Ovarian Cancer Unignorable
2012 Oxford Properties Group's Edmonton City Centre White Out Domestic Violence
2011 Primaris Reit's Dufferin Mall Mary Alkerton and Tatiana Shovkun
2010 Oxford Property Group's

Edmonton City Centre

White Out Domestic Violence
2009 Ivanhoe Cambridge's Southcentre Mall Southcentre's Everyday Angels
2008 Cadillac Fairview Corp. Ltd.'s Polo Park Shopping Centre Polo Park Demonstrates Can Do Spirit
2007 Bentail Retail Services, LP's Cloverdale Mall Help 2 Raise of Roof of Hope