Program
- 14 October 2009, Wednesday
- 15 October 2009, Thursday
- 16 October 2009, Friday
| 10.00am - 5.00pm | Registration |
| 6.00pm - 7.30pm | Welcome Reception for Asia Expo Delegates, Exhibitors and Invited Guests |
| 8.00am - 8.45am | Registration |
| 8.45am - 9.10am | Welcome Address Michael P. Kercheval, President & CEO, ICSC, USA |
| 9.10am - 9.50am | Global Trends & Opportunities: Retail
Perspective Linda Miller, LM Global Retail, USA (Invited) |
| 9.50am - 10.30am | The Psychology of Place: Translating
Consumer Perceptions into the Bottom
Line Kevin Ervin Kelley, AIA, Co-founder & Principal, Shook Kelley, USA During this provocative session, Kevin Kelley will explain the strategies and techniques to create breakthrough concepts for consumer-based companies such as Whole Foods, Harley- Davidson, Nabisco, Cadbury, Coca-Cola and many other notable brands. Kevin is a pioneer in merging the best practices of branding, social science and design into one integrated proprietary approach he calls “Perception Design”. Kevin’s understanding of what consumers really see and are really looking for while shopping has enabled him to take complex business strategies and turn them into two-second icons that cue and trigger specific emotional values. Attendees at Asia Expo will learn:
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| 10.30am - 11.15am | Break |
| 11.15am - 11.55am | 21st Century Retail Centers: Context,
Culture & Community Ronald Altoon, FAIA, CDP, ICSC Trustee, Partner, Altoon + Porter Architects LLP, USA
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| 11.55am - 1.10pm | Lunch Industry update by ICSC’s Worldwide Chairman, Peter Sharpe, President & CEO, The Cadillac Fairview Corporation Limited, USA |
| 1.10pm - 1.50pm | Asia's Missing Link: How Professional
Asset Management will Transform the
Region's Retail Sector Richard Price, CEO, Investment Management - Asia ING Real Estate, Hong Kong
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| 1.50pm - 2.20pm | Global Trends & Opportunities: Capital
Management Perspective Simon Ho, Deputy CEO, CapitaMall Trust Management Limited From the start of the subprime to the fall of the titans, REITs were faced with the threat of being extinct. We’ll look at how Singapore’s first and biggest REIT, CapitaMall Trust, dealt with the credit crunch by going to the capital markets to raise equity and the ability of S-REITs to recapitalise during this period. |
| 2.20pm - 3.00pm | Global Trends & Opportunities:
Development Perspective Norman B. Krone, Senior Executive Vice-President, Triple Five World Development Limited, China Norman Krone will provide a snapshot of what the world of shopping centres looks like and how Asia fares against the global backdrop. In his discussion, he will comment on the key markets in Asia, including China, India and Vietnam, and what we should be looking out for in these markets over the medium to long term. As part of his presentation, Norman will also identify growth areas and opportunities in other parts of the world. |
| 3.00pm - 3.45pm | Global Trends & Opportunities:
Discussion Panel Panelists Linda Miller, LM Global Retail, USA (Invited) Kevin Kelley, Co-founder & Principal, Shook Kelley, USA Ronald Altoon, FAIA, CDP, ICSC Trustee, Partner, Altoon + Porter Architects LLP, USA Richard Price, CEO, Investment Management - Asia, ING Real Estate, Hong Kong Simon Ho, Deputy CEO, CapitaMall Trust Management Limited Norman B. Krone, Senior Executive Vice- President, Triple Five World Development Limited, China |
| 3.45pm - 4.30pm | Break |
| 4.30pm - 5.30pm | Asia Shopping Centre Awards 2009 Ceremony |
| 5.30pm - 7.00pm | Post-Awards Cocktail Reception |
| Day Two Conference Chairman: Mark Cooper Editor and Co-owner AsiaProperty magazine |
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| 8.30am - 9.00am | Economic Perspectives: Stretching the
Boundaries of History Thomas Lam, Vice-President and Senior Treasury Economist, United Overseas Bank Group, Singapore
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| 9.00am - 10.00am | Distressed Real Estate · Capital Markets
· Rare Opportunities - Best practices in
locating, underwriting, structuring and
profiting from troubled assets Moderated by David Fisher, CCIM, Senior Vice-President – Brokerage Services, Colliers International, USA Panelists To be advised Hear from a distinguished panel of experts who will address the bricks and mortar side of the retail industry as it pertains to the global credit crisis. The US fallout from the credit crisis, how the capital and equity markets have, and are responding. Rare opportunities for significant wealth creation that have presented themselves during these unique times. And how Asia is uniquely positioned to learn from these hard lessons (as experienced particularly in the US). This will be an informative discussion about the application of best-practices from the four related disciplines of Brokerage, Law, Accounting and Capital Management when acquiring distressed assets - an insiders view of how substantial profits are earned. |
| 10.00am - 10.20am | Tenant Engagement Strategy Richard Ng, Head of Asset Management, CapitaLand Retail Limited and CapitaMall Trust Management Limited Beyond reaching out to shoppers, CapitaLand Retail also firmly commits to strengthening our relationships with our retailers. As the global financial crisis unfolded in end 2008, we took the lead to prepare our tenants at over 14 malls in Singapore to ride out the storm with a range of initiatives under our Tenant Engagement Programme. In his presentation, Richard will share with the audience how these initiatives equip and empower our tenants with an arsenal of tools to help them improve their operations and drive sales during the recession and thereafter. |
| 10.20am - 11.00am | Break |
| 11.00am - 11.20am | Retailer Engagement Strategy Karon Cameron, Development Marketing Director, Lend Lease Retail Asia, Singapore 313@somerset is the new Lend Lease mall in Singapore and is positioned as a leading retail destination, with a strong and unique focus on customer service. This mandate was clearly defined throughout the development process with the creation and implementation of the Retailer Engagement Strategy. Retail values were identified as drivers of this strategy and Karon Cameron, a strong advocate of retail relationships will explain the strong focus on connecting; retail partnerships, integrated solutions, brilliant delivery and sustainability. A number of key initiatives were introduced during the development phase of this project and the focus on retailer focus groups, retailer extranet, site tours and digital communication will also be shared during this session. Retailer VIP customer services will also be introduced during the final stages of the mall opening and these programmes will be presented. This communication engagement delivered strong outcomes with the new mall opening in November 2009, fully leased. |
| 11.20am - 12.00pm | Tenant Engagement Strategy:
Discussion Panel Moderator Stewart Hutcheon, CEO, Sandalwood, Hong Kong Panelists Richard Ng, Head of Asset Management, CapitaLand Retail Limited and CapitaMall Trust Management Limited Karon Cameron, Development Marketing Director, Lend Lease Retail Asia, Singapore |
| 12.00pm - 1.30pm | Lunch Roundtable Discussions Select a topic and sit with like-minded executives for an in-depth discussion. This is an excellent opportunity to network and address issues in a small group. |
| 1.30pm - 2.15pm | Retail Runway The best runway for all new and aspiring retailers to take flight – The Retail Runway. Once again, we are presenting this opportunity for retail brands from all corners of the globe to showcase their retail concepts to the Asia-Pacific audience. Presented in a dynamic, fast-paced and dramatic fashion, these brands – some new to Asia, some established internationally – are looking to create a greater presence in Asia. |
| 2.15pm - 3.00pm | Sustainable Strategies for Development Prof. Filipa Fernandes, Head of Research and Innovation, SES Spar European Shopping Centers, Austria The business case for sustainable strategies in retail has to start with the customers, the tenants and the shopping centre developer. However, there are more subtle reasons for making the commitment: with the organisation itself, in the political environment, in marketing and public relations, and ultimately in the economics of project delivery and operations. Filipa Fernandes will take us on a quick tour through these considerations and show us how SES Spar European Shopping Centers, rewarded as one of the “greenest companies” of Europe, is addressing this issue. |
| 3.00pm - 3.45pm | Expansion & Strategy David Solomon, President & CEO NAI Restore, USA Retail redevelopment for second generation malls in Asia. Learn about utilising market analytics for optimal re-leasing result and improving sight lines/visibility, mall and store layouts, accessibility and other key issues. |
| 3.45pm - 4.15pm | Break |
| 4.15pm - 5.00pm | Strategies On Allocating Expansion David McCombs, COO, The Bergman Companies, USA During times of distress, strategic opportunities arise - which is why many companies are expanding their footprints now. However, many concepts are launched without proper investigation and testing. Often the entire expansion is not brought into focus before the trigger is pulled. Have all factors been considered? Find out how you can expand wisely and maximise returns on your expansion dollars while building brand loyalty and increasing sales. |
| 5.00pm | Closing |
The preliminary program is subject to change.
For more information please contact:
International Council of Shopping Centers, Inc.
Asia-Pacific Office
Tel: +65 6532 3722
Fax: +65 6532 7355
Email: info@icsc.org.sg
www.icsc.org
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