ICSC’s Exhibit Booth Assistance Program

This portion of the website is designed to assist your company in the planning and purchasing of a new or used booth and answer those frequently asked questions on booth design and acquisition.

The ICSC Exhibit Booth Assistance webpage is divided into 3 sections:

• 1) FAQ - Frequently Asked Questions - Industry experts provide guidance and solutions to your questions and concerns.
• 2) List of Installation & Design Exhibit Companies - This section provides a list of preferred ICSC vendors that provide installation and design services for your exhibit needs.
• 3) Buy and Sell Used Exhibit Booths - This is the classified ad section for those that want to buy or sell a used exhibit booth. A picture and description of each booth is listed and all second hand booths can be refurbished or redesigned to suit your company’s requirements.

For all additional questions regarding ICSC’s exhibit booth assistance program, please email jstarr@icsc.org.

• What you should know before you begin the exhibit design process.
  • What do you want to accomplish? Know what will make this a successful show for you.
  • What type of “feeling” do you want your customers/prospects to have when they enter your exhibit?
  • What is your company’s position within the industry? (Leader, starter, etc.)
  • Rough budget for the show
  • What is your location in the exhibit hall?




• Exhibit Design/New Booth Purchase
  • What information does an exhibit designer need from you to provide your company the best possible solutions?
  • Access your needs and communicate them clearly.
  • What trends do you need to be aware of? Hint: be authentic.
  • Leverage what it is that makes you unique, special and different from your competitors.
  • Pay attention to what the design looks like from the outside in, and from the inside out.
  • Create the best possible environment for conducting business.
  • How many properties do you need to showcase?
  • Longevity of your exhibit
  • Consider requirements - meetings. How many? Private? Informal? Hospitality?
  • Know your deadlines
  • What are the rule and guidelines for any requirements or restrictions regarding booth design and construction: These are found in the show book which is provided to each exhibitor that has signed a contract and been assigned a space.
  • Do I have to have my new booth design approved by ICSC? Yes, the design must be approved by the ICSC design committee to insure that it meets all established criteria.




• Budget
  • Comprehensive list of what is included in a show budget - what will an exhibitor have to pay for.
  • Know what items are quotes/firm price and what’s budgetary.
  • Know your deadlines.




• Marketing
  • Announce that you will be attending.
  • Remember that all employees are always representing your company
  • Tell your customers in advance where to find you.




• Other details that can impact your experience and success
  • What are your customers’ challenges?
  • Follow-up after the show!!!
  • Do something extra for your customer.