Home > Programme > Wednesday, 18 July 2007
Programme
Tuesday, 17 July | Wednesday, 18 July | Thursday, 19 July
| Wednesday, 18 July 2007 | |
| 9:00am - 9:40am | Opening Remarks
Rene Tremblay President/CEO, Ivanhoe Cambridge and Chairman, ICSC, Montreal, Canada Michael P. Kercheval, President & CEO, ICSC, New York, USA |
| 9:40am - 10:30am | Morning Tea Break in the Asia Expo Exhibition Hall |
| 10:30am - 12:00pm | Marketing Miracles
When competition is relentless, differentiation and novelty are key elements to success. While location, design and tenant mix are key components to success, establishing a unique identity for your shopping centre and its stores, requires compelling, convincing, and cost-effective marketing. ICSC honors such campaigns through its annual Maxi Awards. ICSC Maxi Award winners from around the world will share their diverse marketing insights with one common trait-miraculous success. PANELISTS: Carlos A. Lecueder President, Estudio Luis E. Lecueder, Montevideo, Uruguay Bianca Jones Marketing Manager Canberra Centre (QIC) Australia Kate Mason Marketing Director - Retail, The British Land Company PLC, UK Additional panelists to be announced. |
| 12:00pm - 1:30pm | Lunch |
| 1:30pm - 2:15pm | Think ASEAN! A Peaceful, Prosperous, and People-centered Market in Asia that is Always Forgotten
ASEAN is always forgotten when people think about Asia. China and India are the two fastest growing areas in Asia, that’s for sure. But if you are not competitive enough, don’t ever go to China-India. Why? The answer is simple. Everyone is there! And you will be losing money. ASEAN is on the way to be one single market and one single production-based for 550 million peoples who are socially and culturally, more or less similar. So, Think ASEAN before your competitors do...! Hermawan Kartajaya President, MarkPlus, Inc., Indonesia |
| 2:15pm - 3:15pm | Afternoon Tea Break in the Asia Expo Exhibition Hall |
| 3:15pm - 4:45pm | The Next Big Thing: Vietnam
While the spotlight has been burning on China and India, Vietnam is slowly emerging as the land of unlimited opportunities, thanks to a series of doi moi (renovation) reforms. Despite inherent challenges in the legal and public administrative structures and less than full transparency, global investors are drawn to Vietnam and its promising growth as seen in an 8.2% GDP in 2006. Learn first hand from those pioneers who are committed to turn Vietnam into the next, and perhaps last, great retail development oasis. PANELISTS: Rik Mekkelholt, M.Sc Manager - Retail Services, CB Richard Ellis (Vietnam), Vietnam Munish Rishi Brand Manager & Business Head - Levi’s Vietnam, Thanh Bac Indochina Co., Ltd, Vietnam Paul Roche Development Director, Indochina Land, Vietnam |
| 6:30pm - 10:00pm |
Asia Expo 2007 Gala Dinner at The Legends Country Club, Fort Canning Park, Singapore
Asia Expo’s “Bollywood Extravagance” — A not-to-be missed opportunity to experience North India’s exotic profusion of vibrant and colourful saris, sequined shararas, veiled chunnis, gold faceted jewelry, bangles bindis, kurtas and more.
An exotic evening of culture, music and cuisine beckons. Revel in the richness and charms of multi-faceted India. |